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Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members. We want to innovate, but we may be afraid to get started.
When done correctly, leading with authenticity has the power to attract new members and demonstrate your value across the industry. Encourage employees and members to ask questions and offer feedback to gain valuable insights into your processes and workflows. As an association leader, you don’t know what you don’t know.
There was an internal go-to process. We can convene groups of members, help them craft good goals, and shepherd them through a problem-solving process. Related: Soon it will be time for association leaders to envision the future. Effective association to innovativeassociation at light speed.
The weekly list of free educational events and resources for the association community… Does your association need a stop-doing list? Take Advantage of B2B Interchange Rates: Capturing Level II and III Data for a Considerable Savings in Merchant Processing. 1 CAE credit. 1 CAE credit. More info/register. 1 CAE credit.
Look for an AMS that automates key processes with membership renewal, like streamlining membership email reminders and encouraging members to automatically renew their memberships. Data silos can hurt your association causing outdated information, a reporting breakdown, security issues, and a disjointed member experience.
In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. And still could be better – when asked when did you realize the value of the association?
Associations face an increasingly competitive market for members, attendees, and education. Time was, the associationvalue proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.
Association executive and author. Innovation. We have a tradition in our association of giving a gift to our outgoing Chairman of the Board. Most associations recognize the contributions of their outgoing chair some way. Most associations recognize the contributions of their outgoing chair some way. Innovation. (15).
Often, associations report on what the average member is doing or the processes of most members. How about if we find our most innovative members, our most successful members and find out what they are doing? Most popular posts this month: Is your association breaking this key rule while trying to engage younger members? .
Understanding how each channel provides your associationvalue in making those connections with members, potential prospects and the general public will help grow your revenue. . Whether it’s a 30-year member or a first-time visitor to your website, the experience they have navigating we b pages impacts your association’s brand.
Members are looking for more meaning in their interactions with their associations. They wish for more meaningful: Connections because small talk doesn’t cut it. Research because overall industry research doesn’t speak to their particular need, but custom does.
On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. Taking the time to analyze whether your values statement matches the behavior you want to promote aligns the organization for success. Values create community.
But the innovators in your industry or profession will want to solve the new challenges, and they will work on addressing these new problems with or without the association. These challenges might demand our members learn new skills, change their behaviors, or experiment with new solutions.
Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Communication channels such as blogs or social media accounts must have a “champion” monitoring and moderating them to remain a sustainable go-to source of industry and association information.
My husband and I spent a week inside of Grand Canyon National Park. I recall a ranger saying most visitors average an 18-minute peek over the rim and then they are off to the next site to see. While a week visit is unusual for a National Park, it is not uncommon for us. We did the same at Yellowstone, Bryce, and Volcanoes National Parks.
Have you ever noticed that members often do not do what we think they should do? They want to establish a new group on the online community, and then no one participates. They say they want a course but no on registers. We offer them a discount designed to drive sales, but there is no boost.
An association’s board had been talking about how young professionals were the least engaged of all the member segments. Much to the dismay of the staff, the board surprised them by voting for free membership for each young professional’s first year of membership. I can imagine the conversations leading up to the vote.
They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Learn about the ethical and legal considerations related to certification processes. Member renewals. No plan, no progress.
This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. For Jeff’s first post on why innovation is critical to the future of associations, go here. And you know what? And you know what?
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