Smooth The Path

OCTOBER 13, 2020

Business owners are wondering how to keep their businesses afloat, organization leaders are wondering if they can keep their full staff employed, employees are wondering how long they will have a job, and freelancers are wondering where their next project is coming from.

Project 146

Project Innovation Organization Marketing 146

Smooth The Path

MAY 7, 2020

Navigating each association’s two-way trust street. This is the perfect time to question what an association is. The post I am Not a Fan of Most Membership Structure Change Projects appeared first on Smooth The Path.

Project 88

Project Revenue Course Association Value 88

Smooth The Path

JULY 14, 2020

During the past few months, I’ve been tossing out hundreds of hours of work to re-work projects to keep pace with the changes due to COVID. We can raise up the ideas of our innovators. Your association might be the balm for your members’ burn out. Innovative association leaders borrow and apply ideas.

Innovation 136

Innovation Revenue Course Project 136

Smooth The Path

MARCH 2, 2017

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members. We want to innovate, but we may be afraid to get started.

Innovation 60

Innovation Process Project Tips 60

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Based on the goals of the research project we selected the qualitative in-depth interview methodology. And still could be better – when asked when did you realize the value of the association?

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

MAY 3, 2018

” “When you say the word innovation I worry that the projects will be too big and too risky. I worry about being the board president who killed the association.” I’ve been studying a method to innovate, maybe innovate is the wrong word, bring new solutions to our members.

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” ” These early engagers are special.

Member Engagement 79

Member Engagement Industry Survey Member Research 79