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You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association'sleadership. Member Engagement and Retention. Growing Non-Dues Revenue.
Webinars show prospective members that your associationvalues its members enough to plan special online learning experiences for them. There’s nothing like an in-person event to connect your association and its members. prospects will get a sense of how valuable membership in your association truly is!
Arlene is a very engaged association member. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.
Enhances Member Engagement and Retention: Showing how your member benefits result in leadership opportunities, industry visibility and crucial connections makes individual and corporate members alike feel like they’re part of something special. Over 12 months, CMA worked its magic and boosted NJSNA’s social media followers by 1,066.
Things like an informative newsletter, government relations, insurance programs, etc. aren't adding any value because these are areas that were once a "lock" for associations, but are no longer.
Yesterday, I had the good fortune to be able to speak to a group about specifically about the value proposition I was talking about understanding engaging and satisfying members and customers. And this was created for the healthcare associationsleadership league. And we were talking primarily about value proposition.
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