Nimble AMS

DECEMBER 20, 2024

When was the last time your association evaluated its pricing strategy? Without routine pricing reviews, your association could be leaving profit, and member satisfaction, on the table. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value.

Price 118

Price Strategy Committee Review 118

Principled Innovation

MARCH 25, 2013

Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor. IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email.

Association Value 100

Association Value Revenue Survey Cost 100

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Education 231

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Smooth The Path

SEPTEMBER 5, 2019

Cheap stuff at low prices that are not at all like their descriptions or pictures. Many associations have competitors who engage in spam or even scam-like practices. Evaluate your membership pricing; what does it signal? Every once in a while, I get a voicemail claiming to be from the IRS, or my credit card company, or a bank.

Price 68

Price Content Industry Resources 68

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. What’s the proper price point for this product in our online store? . How many learners will we have in this specific professional development course? .

How To 81

How To LMS Certificate Course 81

Sequence Consulting

MARCH 26, 2021

Reading Time: 3 minutes Make Your Membership An Offer They Can't Refuse Are your members finding your membership value proposition irresistible? Well, if you ask association members why they choose not to renew, you’ll find that two out of three of them point to a lack of perceived value for the price they pay.

Discount 72

Discount Cost Price Strategy 72