Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Association Value 68

Association Value eBook Member Experience Resources 68

Smooth The Path

AUGUST 9, 2017

The new member engagement rule of three. Who are the Stephanies in your association? The post The Formula for Member Engagement appeared first on Smooth The Path. Good moods are contagious at conferences.

Member Engagement 60

Member Engagement Conference Member Experience Association Value 60

Higher Logic

MAY 13, 2020

Reggie Henry, Chief Information and Engagement Officer, ASAE. Strengthen Your Association's Value Proposition with Engagement. This was well before the regulation went into effect – we knew we had to be proactive. We put together a GDPR program much faster because we saw it growing early.”.

Tools 296

Tools Communications Email Marketing Recruitment 296

Nimble AMS

FEBRUARY 15, 2024

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!

LMS 145

LMS Missouri Software Innovation 145

Nimble AMS

APRIL 29, 2023

Read our blog for even more reasons why your organization should prioritize adopting modern association management software (AMS). 5 ways investing in i nnovative tech nology can boost your ROI Are you ready to see a return on your technology investment ? A boost in member engagement. Elimination of data silos.

Technology 103

Technology Software Innovation Member Experience 103

Smooth The Path

JANUARY 4, 2018

We talk a lot about value and rightfully so. The membership has to be of value for members to give their time, money, and attention. But, less often we talk about member experience which is the second key ingredient of the engagement equation. Make sure you have an Association Value Trigger Point.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

APRIL 17, 2018

Fortunately, the research highlights tactics that will help more members engage with your emails. Show first-time readers (prospective and new members) that they do not want to ignore the association’s emails. Related: Do not tell members what you want them to know.

Member Engagement 110

Member Engagement Communications Products Process 110

Smooth The Path

JULY 26, 2018

Every time we talk about delivering value we would also talk about the experience we are creating too because the two components of member engagement are value and experience. These are some of the most important things I would do as I built my dream association. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruitment 74

Smooth The Path

APRIL 12, 2018

Get started by picking an easy one to solve and gradually work through your list eliminating all the points of friction in your members’ experiences. Related: Association trend watch: member experiences. Improve the member experience with curated networking. Member-proofing your association.

Member Experience 83

Member Experience Newsletter Project System 83

Smooth The Path

SEPTEMBER 6, 2017

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. The new member engagement rule of three. People like me join an association like this. The post 5 Ways Great Associations Become Great appeared first on Smooth The Path.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

JUNE 28, 2017

Associations can not deliver utility and value before we signal to members we are trustworthy, professional, and worth our member’s time, and we convey this through great design. Related posts: How the association’s technology impacts your member’s experience.

Class 89

Class Member Engagement Marketing Report 89

Smooth The Path

MARCH 25, 2021

Members are looking for more meaning in their interactions with their associations. They wish for more meaningful: Connections because small talk doesn’t cut it. Research because overall industry research doesn’t speak to their particular need, but custom does.

Industry 148

Industry Content Association Value Member Experience 148

Smooth The Path

SEPTEMBER 4, 2017

So great, in fact, that members prioritize the association over the hundred other things they have pulling at them every day. Related: The formula for member engagement. Association trend watch: member experiences. How to exponentially improve engagement at any association.

Project 68

Project Member Experience Member Engagement Industry 68

Smooth The Path

OCTOBER 4, 2017

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. From my experience, it’s because they’re breaking one key rule without knowing it. Once associations start following that rule, they are able to engage younger members with ease. But there is good news.

Membership Management 130

Membership Management Tips Education Content 130

Smooth The Path

MAY 22, 2018

New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership. Why would they fail to renew? They say it is because they are bored.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

SEPTEMBER 27, 2017

For example, when a member calls the association’s headquarters, leaves a message, and does not get a call back within 24 hours that member may start thinking: “My message got lost”, or. “They (the association staff) do not care about us (the members)”, or.

Examples 79

Examples Member Experience Association Value Member Engagement 79

Smooth The Path

APRIL 11, 2019

Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. ” ( You can find the whole post here ).

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

Smooth The Path

JUNE 6, 2017

Have you ever watched a movie that someone you trust recommended as the best movie of all time and wondered, “what were they thinking”? Fargo was that film for me. For me, it was not my favorite movie of all time, not even a good movie, but some of my friends thought it was. I just do not get the appeal.

Industry 68

Industry Innovation Leadership Team 68

Associations Now

MAY 4, 2016

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment.

Member Research 40

Member Research Sample Industry Report 40