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There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”
Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper memberengagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.
They desire genuine connections, tailored value and ongoing professional development. Retention isnt just about clever marketingits about fostering a community that truly supports members’ goals and aspirations. So, how can your association keep membersengaged over the long term?
For professional associations, value could mean hosting interactive monthly meetings for your members – providing access and business opportunities to a network of like-minded executives. . Which members are engaging more frequently? . Where are your members located? . Predictive .
There is an infinite number of responsibilities and distractions that can win our members’ money, attention, time and effort and very few of them might come from our direct competition. Email, meetings, and projects are all competing with associations. Related: The formula for memberengagement.
Timely, valuable new member messaging that solves the problem they currently have. Easy access to other members who have the same niche project, goal, or challenge. Quick response to members who call, email, or chat. Professional development opportunities even if I cannot come to an in-person event. Curated networking.
A tool for tracking and measuring memberengagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring memberengagement data.
Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. No plan, no progress. More info/register. More info/register. 1 CAE credit. 1 CAE credit.
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