Smooth The Path

MARCH 7, 2017

They look to the association first for information. Associations usually just have one AVTP. It is the one product, service, event or interaction that most members identified as the event when they realized the value of their membership. Not every association’s AVTP is the same. Why new members actually join.

Association Value 84

Association Value Member Experience Conference Products 84

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Sponsors Professional Certifications. Participation can be expensive.

Certificate 100

Certificate Cost Guidelines Association Value 100

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.

Proposal 111

Proposal Course Education Association Value 111

Smooth The Path

JANUARY 14, 2021

This kind, curious, sometimes overenthusiastic band of individuals came up with solutions, products, services, ideas, and experiences that no one of us could have devised on our own. These teams gelled often, and they came back, again and again, to experiment and find solutions to new problems. The team problem-solving approach worked.

Process 113

Process Team Innovation Review 113

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. The prospect company now plans to join our association.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Smooth The Path

JULY 16, 2019

Products that turn out to work differently than they were sold. Members experience: Promises are broken. Follow up that does not happen. Timing not matching up with expectations. Lackluster benefits that sound better than they actually are. Check for silos wherever member expectations are being established.

Member Experience 90

Member Experience Products Communications Marketing 90

Reid All About it

SEPTEMBER 27, 2019

I’ll be happy to feature it as long as it’s not product-centric. Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. Association Value Prop Remix & Laying the Track for Member Persona Creation. Here are the educational events scheduled for next week. More info/register. Host: ReviewMyAMS.

DC 34

DC New York Washington Review 34

GrowthZone

FEBRUARY 23, 2021

GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. It’s that time of year! The shift to virtual events. #1

Survey 88

Survey Industry Revenue Report 88

Smooth The Path

APRIL 17, 2018

Not every product deserves an email. Set a positive, happy, friendly, friendly tone. Keep them short. Think 3-5 sentences and focus on having members take just one action. Refrain from allowing email to become a dumping ground. Not every event deserves five emails. Think critically about each email you send.

Member Engagement 110

Member Engagement Communications Process Products 110

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. What’s the proper price point for this product in our online store? . Prescriptive .

How To 81

How To LMS Certificate Course 81

Protech

MAY 4, 2020

W e are increasingly rely ing on mobile devices and apps to get the products and services that we need in our lives. Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. .

Content 86

Content System Discount Software 86

Smooth The Path

APRIL 23, 2017

fewer products, more experiences. Product is no longer king, the experience is. Some of us are experimenting with: less owning, more renting (turning from CDs to Pandora). less stuff, more consolidation (moving from alarm clock/calorie counter/calendar/pedometer to a smartphone). smaller homes, more time. less buying, less clutter.

Member Experience 74

Member Experience Class Price Products 74

.orgSource

FEBRUARY 21, 2023

Although 73% of participants agreed that accelerating trends would require fundamental changes in the roles of associations. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Values create community.

Revenue 88

Revenue Review Guidelines Education 88

Sequence Consulting

MARCH 26, 2021

This not only makes high-value opportunities more enticing and accessible but also allows for the removal of outdated benefits that clutter communication with members. Instead of developing new products and programs, many organizations have successfully implemented this strategy with existing offerings.

Discount 72

Discount Cost Price Strategy 72

Smooth The Path

MARCH 19, 2019

When I worked for Crayola, we brought individual sample packs of our newest products to all the trade shows. If they liked it, they would often order cases of product for their whole school or classroom. This teacher as the decision-maker example is analogous to an organizational member’s key contact.

Sample 79

Sample Content Strategy Newsletter 79

Smooth The Path

JANUARY 31, 2019

Association consulting services that help members get to a solution faster. Association agency services that help members with time-consuming media and content production. Or what about an association service that helps members connect with just the right member. What else could save time?

Innovation 74

Innovation Content Survey Strategy 74

Smooth The Path

NOVEMBER 27, 2016

The product – is the thing you are trying to market. Most times the problem with our marketing is in the story and/or the product. The story – the narrative we lay out to attract members to read more, draw them in by finding affinity and finally showing them the solutions they really need to solve their current problems.

Marketing 60

Marketing Social Media Products Innovation 60

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. You can never go back to seeing a single image.

Member Engagement 100

Member Engagement Newsletter Press Release Recruiting 100

Smooth The Path

SEPTEMBER 26, 2019

Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. Some mentors and mentees went on to have productive relationships long past that season of the mentor program.

Guidelines 79

Guidelines Newsletter Video Tips 79

Smooth The Path

FEBRUARY 9, 2016

While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation. Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve.

Innovation 60

Innovation Content Products Member Insights 60

Associations Now

OCTOBER 2, 2014

Associations value their volunteers, but there’s a limit to how much they can help on top of their own full-time gigs. That is why, according to Metal Treating Institute CEO Tom Morrison, the onus is on an association’s staff to drive membership growth. . Other good reads.

Member Engagement 40

Member Engagement Association Value Content Video 40

Associations Now

JULY 9, 2013

Writing for his personal blog, Eric Lanke, CEO of the National Fluid Power Association, talks about his love-hate relationship with values statements and how involving staff in the development of association values can make all the difference.

Leadership 40

Leadership Review Price Strategy 40

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.

Conference 40

Conference Certificate Education Discount 40

Tom Morrison

FEBRUARY 4, 2013

Nowhere else could you access new products, information, key industry data and a vast network of people to help you succeed in your industry. Associations had a built-in set of "golden handcuffs" for value because the internet did not exist as it does today. It was a must.

How To 40

How To Revenue Cost Innovation 40

Associations Now

MAY 21, 2014

Last week, Christine Kelley, membership director at the American Productivity and Quality Center, shared her experience in “ 10 Lessons Learned in Developing a Member Engagement Scoring Model ” in ASAE’s Associations Now Plus e-newsletter [member login required]. We value committee service, so we give it a high score.

Member Engagement 40

Member Engagement Committee Case Study Tools 40

Smooth The Path

JUNE 21, 2018

Member to member mentoring is a great benefit for many members. Members benefit from a well-made match and from a thought out process where each side understands the ground rules and their obligations for making the relationship work.

Rhode Island 68

Rhode Island Certificate Conference Process 68

Off Stage

JANUARY 20, 2011

Did the local association need to better market the return-on-investment more effectively? Maybe, in fact, the product was simply over-priced. Maybe there just WASNT $431 in association value once the MLS incentive was removed from the equation. “Thats not true in the case of our association.

South Carolina 40

South Carolina North Carolina Metro Price 40

Smooth The Path

OCTOBER 15, 2019

Have you ever noticed that members often do not do what we think they should do? They want to establish a new group on the online community, and then no one participates. They say they want a course but no on registers. We offer them a discount designed to drive sales, but there is no boost.

How To 68

How To Discount Course Association Value 68

Associations Now

MAY 4, 2016

But positioning the two as alternatives isn’t productive. As my colleague Mark Athitakis pointed out Monday , associations ought to embrace all forms of research that get them closer to better decisions. “That one-to-three-year member, that member’s probably fairly new to construction.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

MARCH 2, 2017

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members.

Innovation 60

Innovation Process Project Tips 60

AssociationChat

SEPTEMBER 22, 2021

So content is really important evaluating in the value proposition? How are you providing value through your content and has have those needs changed? This is obviously a great time for cutting out maybe legacy programs and products that have outlived their usefulness. What bundles of products and services? What bundle?

How To 104

How To Content Examples Education 104

Slice-Works

JULY 10, 2014

How: that combines products, services, and experiences across many sectors. Defining Your Association Value. Ad sales + Product sales = revenue. Revenue/# of subscribers or members = Value of Subscriber/Member. Make a meal of it. How to Boost The Power of Your Brand. Where: all over the world.

Communications 28

Communications Marketing Conference Social Media 28

MemberClicks

FEBRUARY 13, 2025

This question provides feedback on meeting length, helping your association adjust the duration to better suit member preferences and keep meetings productive and engaging. Advocacy Survey Questions Advocacy efforts can be a key piece of an associations value to its members. Do you feel that meetings are too long?

Survey 52

Survey Committee Education Resources 52

Reid All About it

FEBRUARY 24, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 2/24 at 8 a.m.* – Black Association Executives Networking Breakfast (Tysons Corner VA) Location: Tysons Corner VA. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted. . More info/register.

Certificate 39

Certificate Education Process Leadership 39

.orgSource

MARCH 6, 2023

This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Associations revolve around relationships, but the shape of those connections has changed. Today trust bleeds into everything.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Leading Learning

JULY 2, 2020

In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members. The average association value proposition still tends to be “pay us money so that you can belong and get discounts.”

Education 59

Education Course Certificate Leadership 59