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Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

Your brand’s social media network won’t grow if you aren’t engaging with other users. Also: Make sure first-year members know how to find value in your association. Social media is about—well, being social, right? Social media is a two-way street. Help New Members Find Association Value.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Here’s Riecks’ list of what you should expect from your trade association.

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Ringing the Bell for Member Engagement

YourMembership

Are you tracking and rewarding what the association values or what the 
members value? How closely do your programs, products, and services align with the way members perceive value, learn, and interact with each other? How do you currently learn about your audiences?

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

To get the news of your webinar out to anyone who might be interested, post the schedule on your website and social media, encourage members to share, or consider posting a notice in an industry publication. Marketing: How will you encourage prospective members to attend? You likely don’t have their direct contact information yet.

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These Are Not the Most Read Articles But They Are the Most Impactful For the Association Community

Smooth The Path

People chime in on social media, not only with likes but with anecdotes too. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations? Sometimes lots of it.