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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

Atlanta 195
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Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Russ Webb, Atlanta Apartment Association.

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10 Ways to Communicate Better with Instagram

Association Adviser

It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact. Digital Atlanta is building excitement for its October conference by featuring photos of speakers along with a brief description of their talk, when it will happen, and where.

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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Roll the Presses.

Georgia 74
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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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Friday Buzz: The City With the Best Wireless (Hint: It’s Windy)

Associations Now

According to the list, one major meetings hub— Chicago —comes out on top, ranking far above Atlanta (10th place); Orlando (33rd place); Washington, DC (48th place); New York City and the surrounding region (98th place); and Las Vegas (115th place). Disagree? (ht ht @ maggielmcg ). Other good reads.

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Is Your Nonprofit Too Old To Barf Rainbows on Snapchat?

Beth Kanter

Another example is the Atlanta Symphony which is trying to entice younger people into the concert hall with behind the scenes snaps. If you are targeting Gen Z and Millennials and you have someone on staff who speaks emoji as a first language, set up a small pilot and test on SnapChat using Laura’s steps.