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Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (
Through our experience working with a number of unique organizations, we’ve seen firsthand how the right course authoringtools can impact learning offerings. We’re going to take a deep dive into course authoring software, including 10+ tools for your organization, through the following points: What is course authoring software?
So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. That’s great! Environmental Scan.
Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Source of non-dues revenue. What authoringtools do you use, for example, Articulate, Captivate, Lectora, or others?
With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. Many self-paced e-learning authoringtools now provide a variety of ways for adding in software-based interactive elements with no programming knowledge at all.
Learning management systems have taken over how associations distribute and generate revenue from their professional development materials. Built-in course authoringtools are a good way to accomplish this, not to say they should replace your current course authoring. But how do associations accomplish this?
In this guide, we’ll cover the following three common challenges faced by learning businesses: Decreasing Learner Engagement Low Non-Dues Revenue High Administrative Burden. This includes tools such as: Course recommendations based on a learner’s past history in the LMS. Challenge: Low Non-Dues Revenue.
It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).
It’s easy to see why trade associations face challenges such as high administrative cost, struggles to increase membership, and low non-dues revenue. Whether decreasing administrative burden, increasing membership, or raising non-dues revenue, a consultant can build out your e-learning strategy.
However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). This is done through aggregating content from multiple sources, creating content with integrated authoringtools, and providing an interactive learning environment.
When we interviewed them in the spring of 2022, Adrian Amos-Honderick, Director of Marketing & Communications for FSAE said this about Classroom: “The usability is much smoother for our members. Plus, you can grow revenue by offering content recordings for a fee. For more information, learn more here. Choosing an LMS for you.
According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee.
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