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A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology. These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blendedlearning programs.
It’s a party plus networking … and a shot of learning and reflection to justify it all for your boss. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. 1 CAE credit.
If you’re interested in how much emphasis other organizations will put on areas ranging from blendedlearning to microlearning to combating downward price pressure, this is data you will find valuable. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE.
Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Year-round attendee community.
This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blendedlearning offerings to your association’s portfolio. Volunteer Recruitment: No Volunteers?
Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Off-topic Noticing a pervasive disregard for the Constitution ?
Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Event Mobi explains how to build a year-round community and content hub for attendees. Revisiting membership practices. What a missed opportunity! The turd on the table. Thu 10/13 at 11 a.m.
Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Presenters: John Hunter, Content Marketing Manager, Cvent. Discover the recipe to build engagement before, during, and after learning programs. More info/register. Host: Smart Meetings.
The second is much more traditional in his/her approach to the development and delivery of content. rework the annual meeting schedule, explore different learning formats for an upcoming program or add a blendedlearning series to the annual meetings calendar). Implement actionable recommendations.
Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Brain drain pains. More info/register.
Find out how to assess your organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives, and design an actionable strategic plan for creating and distributing member-driven video content. 1 CAE credit. More info/register. 1 CAE credit. 1 CMP credit. More info/register. 1 CAE credit.
It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Because of that, it’s also better suited for simpler content, such as webinars, rather than comprehensive, complex courses.
It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC. If the sponsoring company produces high-quality information, such as white papers or research reports, you could include this branded content as part of a course curriculum.
Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Association learning landscape. Inclusive leadership. Quick hits.
Learn about the American Academy of Family Physicians’ new blendedlearning format option, and how to incorporate it into your educational programming. Recruit and Retain Millennial Members. Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue.
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