Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JANUARY 22, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

Innovation 370

Innovation Education Communications Strategy 370

Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The ad communicates that the magic of childhood is something that should be treasured and protected, and that parents can feel free to allow its expression without worry if they have John Lewis Insurance on their side.

Examples 247

Examples Marketing Video Software 247

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communications 95

Communications Marketing FAQ Class 95

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

Montana 369

Montana Education Conference Member Engagement 369

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

JULY 2, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Community Case Studies.

Technology 370

Technology Strategy Education System 370

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Reid All About it

NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Nonprofit Marketing Guide

NOVEMBER 14, 2023

Last week I shared some tips on making your blog a success. Today we look at what NOT to do when blogging… 1. Who do you want reading and commenting on your blog? Like most communications, you need to tell your blog readers to do something. Try to read your blog as an outsider. Ignoring your readers.

Newsletter 114

Newsletter Tips Content Communications 114

Association Analytics

DECEMBER 9, 2024

Stop Chaos Campaigning Too many associations just kind of blast out communications, and haven’t taken the time to tap fully into what their various outreach tools can do. And let the marketers play a bit – try new things with A/B testing, leveraging of behavior, or other creative outreaches to get the message through.

Tips 169

Tips Tools Project Survey 169

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Revenue Technology Communications 322

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Read this : Blog Post - 5 Steps for Evaluating and Optimizing Your Member Engagement Strategy. Despite its importance, member engagement is a fairly elusive concept.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Meaningful Engagement: Communicating with Your Members in Troubled Times. Follow Blog via Email. Emergence ).

Certificate 370

Certificate System Dallas Recruiting 370

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. 1 CAE credit. More info/register.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Host: EventMB.

Utah 370

Utah LMS Conference Tips 370

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communications 98

Communications Team Project Email Marketing 98

Click

JANUARY 9, 2025

If youre reading this blog, then youve probably got a Facebook account. This valuable content will encourage interaction, drive more followers to your company page and website, and help push important marketing and PR announcements towards the top of the feed! Yes, your internal communication data is a powerful source of material!

Marketing 130

Marketing Social Media Content Tools 130

Reid All About it

OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Sorry, soapbox topic.

Revenue 281

Revenue Austin Education Tools 281

Reid All About it

JUNE 4, 2021

His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Quick hits. “I I don’t have time” is not true.

Video 367

Video Innovation Content Education 367

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Open Culture ).

Montana 351

Montana Certificate Conference Education 351

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Achurch

APRIL 8, 2025

Leverage Artificial Intelligence for Data-Driven Insights AI-powered analytics can uncover member behavior trends, helping associations tailor their communications and offerings more effectively. This ensures that communications are relevant and valuable to each audience segment.

Social Media 83

Social Media Tools Analysis Newsletter 83

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Please email me if you have something to discuss. Board buy-in on tech.

Tools 281

Tools Strategy Revenue Education 281

Reid All About it

NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Using Storytelling to Boost Your Nonprofit’s Communications. Agility PR ).

DC 236

DC Washington Indiana Review 236

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270