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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Telling Your Story Through Blogs, Photos and Videos. How do you convey the great work your organization is doing with blogs, photos and videos? Leverage Data to Drive Member Engagement.

Tucson 262
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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Ok, and then what? 1 CAE credit.

Revenue 258
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Four ideas from the retail world for your association’s member service

Nimble AMS

As for-profit companies provide these types of experiences, your members expect the same in more areas of their lives – including their experience with your association. So, how can you take your association’s member service to the next level? Read our blog for helpful tips! The same goes for your members.

Discount 133
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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.

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Associations and the Network Effect

Smooth The Path

I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. I probably wrote 100 blog posts before I was ever asked to present in person.

Florida 76
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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. This post first appeared on the Wild Apricot blog. .

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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Understanding our youngest members, in the same way, we know our Boomer and Gen X members, is critical to forming great organizational growth strategies, solving many marketing woes, and getting our innovation engine started. Consider a young professionals page on your website.