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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. What strategies can you implement to close this engagement loop?
With innovative technology solutions, you can generate revenue for your bar association while proving to your members they’re a top priority. Read our blog to learn how investing in the latest learning management system can strengthen your organization’s CLE offerings while helping your bar association drive revenue.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Why do content strategies fail —and what can you do about it? Coincidence?
Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Introduction Is your association looking for new non-dues revenue ideas? With a learning management system (LMS) your association can prioritize non-dues revenue while boosting learner engagement and streamlining staff processes. Here are eight non-dues revenue ideas for your LMS: 1. There’s the rub: great content.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role.
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Read, dammit. Career centers. Q&A sessions. Membership marketing.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam. Virtual Events . Taking Your Face-to-Face Conference Virtual.
When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.
Achieving a stable membership will increase your association’s revenue growth and make it easier to recruit new members. This is where establishing strong member retention strategies comes into play. This is critical for proper analysis and strategy refinement. To learn more about calculating your retention, check out our blog.
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips? Promote, promote, promote.
If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. – Revenue Success from Scratch: One Association’s Story. 1 CAE credit.
Are you looking for strategies to drive revenue to your association? Rather than reducing product costs and increasing sales, you could reconsider your organization’s pricing strategy. Choosing the right pricing strategy for your association’s services and products can offer powerful results.
Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.
If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. (Derek Thompson, The Atlantic ).
Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors. Wed 12/4 at 2 p.m. Demystifying Event Marketing.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Revenue is invested back into the nonprofit. Distribution.
Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations. Use your new crystal ball to help build your mid- and end-of-year strategies. What can you do with membership predictions?
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. How have event strategies changed in the last 45 days and what does the future hold?
They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.
They share ten strategies for motivating members to volunteer and mentally show up for meetings. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Virtual volunteer fatigue.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. On the side, garlicky bok choy. CAE credit. 1 CAE credit. .
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue.
Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Maximizing Revenue through Smart Pricing Strategies. Certification launch. Emergence ). Embrace the cozy.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.
The risks of staying stagnant are high associations that dont adapt to technological advancements risk membership declines, revenue losses, and diminished influence. This blog explores why its urgent for associations to start preparing now for the demands of the future and how proactive steps today can position them for sustained success.
In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy. Stronger Security: Protect member data and build trust.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. –Oprah Winfrey Online programs. Please take three to five minutes of your time to help with this research.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
When your goals are focused on the future, you need sustainable fundraising strategies that help you consistently progress toward these objectives. These figures will allow you to determine your expected net revenue and better project your fundraising results. Diversify your revenue streams. Create a fundraising plan.
If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts. Kim, Principal of Butterfly Strategies. Skip down to the list of free webinars if you prefer takeout. Tue 6/22 at 2 p.m. – Wed 6/23 at 12 p.m.
Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. Quick hits.
If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. 1 CMP credit.
If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Host: Event Manager Blog. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. How to Increase Your Corporate Sponsorship Revenue. More info/register.
Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.
If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.
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