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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

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MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Mon 3/22 at 3 p.m. –

LMS 370

LMS Nashville Strategy Video 370

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FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s Arianna Rebolini, BuzzFeed Books ). AMS experts will be showcasing platforms and sharing their knowledge with the association market. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

WBT Systems

NOVEMBER 20, 2017

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. Certificate? Will an exam be required for certification?

How To 176

How To Certificate Class Discount 176

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Career Book Open Discussion. . Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. Fri 6/4 at 12 p.m. – EventTech Chat. to 1:45 p.m.

Video 367

Video Innovation Content Technology 367

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mark Bornstein, VP of Content Marketing, ON24. JR Raphael, Fast Company ).

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. (Must join Fridays@4 for free first.).

Education 354

Education Technology Strategy Revenue 354

Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering. Program content (i.e.

How To 152

How To Certificate Course Revenue 152

Spark Consulting

JUNE 6, 2017

Segmentation in your marketing and communications helps you target the right offer to the right person at the right time. A mid-career professional might be ready to learn about your certification program, so as you’re describing your member value proposition to her, you’d want to be sure to highlight that.

Certificate 199

Certificate Products Communications Marketing 199

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Learn more.

Content 119

Content Marketing How To LMS 119

Reid All About it

OCTOBER 4, 2024

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Association AI. Content strategy. Call-to-action (CTA). 1 CAE credit.

NJ 256

NJ Email Marketing System Education 256

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Attending virtual or in-person conferences, discussion groups, and book clubs. Make learning part of your membership culture with a permanent learning marketing campaign.

How To 210

How To LMS Tips Class 210

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Move Beyond SWOT Sharon explains the book’s premise like this.

Strategy 88

Strategy Marketing Price Certificate 88

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 262

Survey Project Strategy Education 262

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FEBRUARY 14, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. User-centric design isn’t a nice-to-have in today’s market. Tue 2/18 at 1 p.m. Host: TechSoup.

DC 243

DC Content Education Washington 243

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Arlington 243

Arlington San Diego San Francisco DC 243

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Whelan, CDM, President, Marketing General Incorporated.

North Carolina 74

North Carolina Content Montana Social Media 74

EventMobi: Association Events

JULY 25, 2024

That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. These workshops may convey specific tactics or advice, or they may be highly interactive.

How To 263

How To Social Media Education Certificate 263

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JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). Presenter: Cathy Fyock, The Business Book Strategist. Ronn Levine, SIIA ). Shama Hyder, Inc. ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

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JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 1/7 at 12 p.m.

Chicago 259

Chicago New Jersey Arlington Committee 259

Association Adviser

APRIL 12, 2018

Moreover, while there are many ways to develop yourself professionally, such as joining an organization, taking a night class at the university, enrolling in a free online seminar or attending a conference, the method of professional development I’m recommending doesn’t require you to even leave the house: Read books. Don’t believe it.

Wisconsin 76

Wisconsin Idaho Milwaukee America 76

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

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MAY 28, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Yoram Solomon, Author, The Book of Trust. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Career Book Open Discussion. Guests: Reno Deschaine.

Innovation 284

Innovation Technology Survey Team 284

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JANUARY 22, 2021

Do we have approval to book live conferences? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? What does that mean? 1 CAE credit.

Innovation 370

Innovation Communications Education Strategy 370

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MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems.

San Jose 369

San Jose Email Marketing millennials Tools 369

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MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. As for #3, it works too, but please don’t ask me to write your book, ha ha. Subscriptions. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

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AUGUST 18, 2023

Fri 8/18 at 4 p.m.* – The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation (Book Discussion) Why do so many world-changing insights come from people with little or no related experience? Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape.

Certificate 195

Certificate Education Revenue Marketing 195

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Book Club: The Art of Gathering. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195

Revenue Content Virginia Technology 195

AssociationChat

MAY 20, 2020

But please make sure to visit her website to find out more about her book on intentional event design so you don’t miss her other resources and next posts! Where you can obtain the CIS – Certified Incentive Specialist and CITP – Certified Incentive Travel Professional certifications. Biz Events Asia sharing news on a massive market.

Resources 105

Resources Certificate Texas America 105

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 204

How To LMS Video Class 204

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 206

Revenue Certificate Committee Leadership 206

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Social Media Washington 186

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OCTOBER 9, 2020

How to read more books. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. How to update old blog posts for SEO. Joshua Hardwick, Ahrefs ).

Utah 370

Utah LMS Conference Technology 370