Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Career Book Open Discussion. . Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. Are there any new things to communicate in your contract?

Video 367

Video Innovation Content Technology 367

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Arianna Rebolini, BuzzFeed Books ). Host: American Marketing Association.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 7, 2020

Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable. A must-read for content marketers: how to create a strategic editorial calendar.

Chicago 243

Chicago Baltimore Education Content 243

EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) You’re in luck!

Strategy 257

Strategy Tips Boston Social Media 257

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

DC 243

DC Content Education Washington 243

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Tools 369

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JUNE 30, 2023

. – Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. More info/register. 1 CAE credit. 1 CAE credit.

Chicago 206

Chicago Newsletter Revenue Education 206

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

Wild Apricot

JUNE 15, 2010

Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, believes that storytelling is one of the most effective yet underused marketing tactics for nonprofits. Tags: nptech Marketing Best practices Blogging Non-profit Communications. read more ).

Tips 150

Tips Cost Communications Marketing 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 273

Newsletter Certificate Denver Case Study 273

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APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 256

Newsletter Content Social Media Education 256

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? More info/register.

LMS 262

LMS North Carolina Recruiting Recruitment 262

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APRIL 30, 2021

Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. 1 CMP credit.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 3, 2019

8 ways to read the books you wish you had time for. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association. (James Green, Quartz ). Neil Pasricha, Harvard Business Review ). 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to read more books. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). How to update old blog posts for SEO.

Utah 370

Utah LMS Conference Technology 370

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like?

Case Study 170

Case Study Library Maine Communications 170

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 267

DC Washington Member Engagement Innovation 267

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MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. – Crisis Communications: Coronavirus Edition. Learn how you can communicate effectively with or without a plan currently in place. Mon 3/16 at 11 a.m.

DC 44

DC Washington Revenue Communications 44

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AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. 7-day communications challenge. Gather Voices invites you to participate in their free 7-Day Video Communications Challenge starting Tuesday, September 3. I’d want to read that book too, but not on the job!

Video 213

Video Newsletter Content Revenue 213

Spark Consulting

JUNE 6, 2017

Segmentation in your marketing and communications helps you target the right offer to the right person at the right time. As I covered in the previous post in this series , a given individual might like to attend webinars, or buy books, or attend face to face events, or volunteer, or support your advocacy efforts, etc.

Certificate 199

Certificate Products Communications Marketing 199

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Horacio Gavilan, Executive Director, Hispanic Marketing Council.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

MAY 17, 2016

million views since then, and has helped me accomplish my personal goals of generating influence and, soon, selling books about the topic. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply.

Tips 185

Tips Content Education Social Media 185

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. More info/register.

Survey 262

Survey Project Strategy Education 262

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 289

Certificate Price Tools Technology 289

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MAY 28, 2021

Presenter: Yoram Solomon, Author, The Book of Trust. Presenters: Laura Withers, IOM, Vice President, Strategic Communications, NTCA-The Rural Broadband Association. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Career Book Open Discussion. 1 CMP credit.

Innovation 284

Innovation Technology Survey Team 284

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Education 195

Education Tools Newsletter Chicago 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. How to Scale Community Globally. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach.

Learning Management System 285

Learning Management System Education Communications Case Study 285

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

Association Adviser

JULY 5, 2024

This session aimed to provide a simple, and easy-to-remember set of reminders using popular song lyrics for creating a successful marketing plan by using a memory recall tool called mnemonics. Marketing planning is a comprehensive topic that entire books are written […]

Marketing 78

Marketing Tools Conference Communications 78

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members. Use virtual tools to encourage participation.

Organization 232

Organization Software Newsletter Tips 232

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising. 1 CAE credit.

Education 262

Education New Hampshire Tips Technology 262

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200