Higher Logic

JUNE 14, 2018

Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation.

Marketing 116

Marketing Social Media Houston Resources 116

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

OCTOBER 4, 2024

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Content strategy.

NJ 258

NJ Email Marketing System Education 258

.orgSource

DECEMBER 17, 2024

Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. These are just a few of the key questions Tony will discuss during this conversation about his new book. Host: Marketing General Inc. Host: Fridays@4. Mon 5/3 at 1 p.m.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Nonprofit Marketing Guide

OCTOBER 20, 2021

I am sure a lot of you have heard that Apple’s new privacy policy will be just awful for us email marketers. Considering that the various Apple email clients (iOS Mail, macOS Mail, iPadOS Mail) had over 46% of combined email opens in 2020 , it is definitely something we need to pay attention to. Not up to speed?

Email Marketing 116

Email Marketing Newsletter Marketing Software 116

Reid All About it

MARCH 25, 2016

This week, Beth Brooks, CAE, President & CEO of the Texas Society of Association Executives, will join host KiKi L’Italien to discuss her new book, The New CEO’s Guide: Advice for the First-time, Aspiring, or Current Association Executive. Host: ASAE Marketing Section. – Association Chat on Blab. Wed 3/30 at 12 p.m.

LMS 170

LMS Pennsylvania Committee Texas 170

Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. So I decided to make the first chapter of the book a summary of these assumptions. Reality 1: Marketing is not a dirty word.

Marketing 87

Marketing Social Media Communications Press Release 87

Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. That’s why marketing often falls prey to the classic spray and pray model. 1 CAE credit.

Chicago 207

Chicago Education Revenue Newsletter 207

Reid All About it

MAY 3, 2019

8 ways to read the books you wish you had time for. Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. I bet you didn’t even know I was gone.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

MARCH 25, 2016

This week, Beth Brooks, CAE, President & CEO of the Texas Society of Association Executives, will join host KiKi L’Italien to discuss her new book, The New CEO’s Guide: Advice for the First-time, Aspiring, or Current Association Executive. Host: ASAE Marketing Section. – Association Chat on Blab. Wed 3/30 at 12 p.m.

LMS 150

LMS Pennsylvania Committee Texas 150

Reid All About it

JANUARY 29, 2016

In the future, I’ll also include websites, blogs, and books. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. This week’s list is light on the webinar options-last week’s list included four webinars-so I added a podcast and an online conference.

North Carolina 150

North Carolina Education Committee Email Marketing 150

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 201

Chicago Mooc Education Newsletter 201

Nonprofit Marketing Guide

JUNE 8, 2012

I especially liked this one since I cater to nonprofits whose communications and marketing departments are usually very short staffed. Marketing Lessons from the Little Guy shows how small staff can do big things. Nonprofit Marketing Training. Get all of our webinars and e-books for one price with the All-Access Pass!

Marketing 70

Marketing Texas Indiana Austin 70

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Tue 5/3 at 1 p.m. 1 CAE credit. More information.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Tue 5/3 at 1 p.m. 1 CAE credit. More information.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

JUNE 10, 2022

. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion). Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. Tue 6/14 at 11 a.m.

Arlington 39

Arlington Revenue Content Technology 39

Nonprofit Marketing Guide

FEBRUARY 8, 2011

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon).

Marketing 80

Marketing New York City New York Examples 80

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Education 195

Education Tools Chicago Technology 195

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Nonprofit Marketing Guide

SEPTEMBER 30, 2011

NTEN has some great stuff on email and online marketing with Fusing Mobile Fundraising with Email & Social Media Outreach and Fourteen Ways to Improve Your Open Rate. ” Finally, Big Duck hosted this month’s Nonprofit Blog Carnival and has all the goodies from this month’s topic, multi-channel marketing.

Marketing 65

Marketing Social Media Email Marketing Video 65

Nonprofit Marketing Guide

MAY 11, 2012

Hugh MacLeod shares why a simple e-newsletter is a beautiful thing with In Praise of the Email Newsletter Format. And to help with your email marketing, Blackbaud and Constant Contact have been hosting a series of free webinars on the subject. Nonprofit Marketing Training. See the Full Webinar Schedule. See you next week.

Los Angeles 69

Los Angeles Marketing Newsletter Social Media 69

Nonprofit Marketing Guide

SEPTEMBER 23, 2011

Here’s what’s coming up next at Nonprofit Marketing Guide: 11/8 – 11/18: Direct Mail for Small Nonprofits (E-clinic with Tom Ahern) Limited availability so register now! Upcoming webinars: 10/4: Getting Started with Email Marketing and Fundraising. 11/2: Your End-of-Year Email Fundraising Plan.

Marketing 68

Marketing Case Study Email Marketing Strategy 68

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Based upon the book Where’s the Office?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Association Success

AUGUST 24, 2020

Even if most people don’t ultimately join your association, you’ll still have taken advantage of the chance to educate and interact with a much larger public audience — a win-win in anyone’s book. If your association doesn’t take advantage of modern digital marketing technology, you’ll quickly fall behind. Email marketing software .

Strategy 135

Strategy Technology Email Marketing Social Media 135

Nonprofit Marketing Guide

DECEMBER 9, 2020

In addition to lecture-style training webinars on the topics most important to you like email marketing and social media, we also have two new training formats: the Master Class and the Jump Starters. We have a lot of new stuff going on with our 2021 All-Access Pass and we would love for you to be a part of it. Master Classes.

Class 112

Class Sample Discount Communications 112

Event Industry News

JANUARY 9, 2020

During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. He designs and delivers the digital strategy for the venue, using its website and digital marketing channels (such as email marketing and social media) to accomplish his goals.

Revenue 61

Revenue Marketing Email Marketing Social Media 61

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. Growth mindset.

Blended Learning 41

Blended Learning Education Software Marketing 41

Nonprofit Marketing Guide

OCTOBER 12, 2021

That includes this week’s Measurement Dashboard Jump Starter and next week’s Four Online Marketing Campaigns That Get Measurable Results Master Class. Four Online Marketing Campaigns That Get Measurable Results Master Class. Email Marketing Trends for Nonprofits for 2022. Get Your Pass Now. Get Your Pass Now.

Communications 86

Communications Class Email Marketing Course 86

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

Revenue 135

Revenue Certificate Education eBook 135