Books Email Marketing Member Insights 
Reid All About it
FEBRUARY 7, 2025
Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. – Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement.
Reid All About it
DECEMBER 6, 2024
Boost your Brand – Write a Book! Host: American Marketing Association Speaker: Corbett Drummey, Vice President, Brand Collaboration, Lightricks Thu 12/12 at 3 p.m. Crafting a Winning Value Proposition Through Member Insights When was the last time you revisited your value proposition? Mon 12/9 at 8 a.m.
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Reid All About it
MAY 14, 2021
Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Vasan Selliah, Member Insight and Engagement Manager, CSAE.
Protech
APRIL 12, 2023
To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.
Reid All About it
FEBRUARY 14, 2025
A new book, The Licensing Racket: How We Decide Who Is Allowed to Work, and Why It Goes Wrong , could revive the simmering conversation about licensing. If you love the classics, let me tell you about Substack book groups. Simon Haisell (my War and Peace guide) keeps a list of Substack book groups. Licensing. More info/register.
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