Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

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NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Candid

JANUARY 11, 2023

As we enter 2023, we’ve compiled a list of nonprofit books from Candid’s free digital library that can help inspire your nonprofit’s New Year’s resolutions. Demystifying Fundraising Funnels: A Digital Marketing Blueprint to Fund Your Non-Profit by David Higgins | ( Audiobook also available).

eBook 111

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WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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Association Success

APRIL 1, 2019

Associations have long been on survival-mode, tackling issues and problems as they arise, but while they are dealing with what is most recent and seemingly urgent, they miss out on the chance to experiment, modernize, and truly innovate. Find exponential market growth for their organization. It is a question of willingness.

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Software Association Software Newsletter Maine 113

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JANUARY 22, 2021

Do we have approval to book live conferences? Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? 8: Innovate. Guest: Paul Gannon, Thoughtcast Media Video Marketing. Host: ASAE Marketing Professionals Community.

Innovation 370

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. The Most Innovative Campaigns in Digital Advocacy.

LMS 361

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Event Industry News

JANUARY 31, 2020

He said: “The innovation over the next decade will undoubtedly reshape the way the industry manages, markets, and delivers meetings and events, offering event organisers a unique opportunity to take on a more strategic role within their organisations and, crucially, capitalise on revenue-boosting opportunities.”.

Technology 116

Technology Innovation Industry Revenue 116

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MARCH 19, 2021

Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

LMS 370

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MAY 28, 2021

Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. Presenter: Yoram Solomon, Author, The Book of Trust. Event Tech Innovation Summit.

Innovation 284

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FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Arianna Rebolini, BuzzFeed Books ). Host: American Marketing Association.

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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APRIL 19, 2024

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Education 258

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. When the neighborhood boys used to get mean, they called me Reid-a-Book.

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Certificate Chicago DC Washington 107

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JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Associations Now

NOVEMBER 5, 2018

Sometimes the root of your organization’s future might come in the form of not only finding the right idea, but finding the right way to sell innovation both inside your organization and to the broader world. Did you hear that the book industry recently reinvented the book for the smartphone era?

Innovation 86

Innovation Software New York Washington 86

.orgSource

DECEMBER 17, 2024

Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

Member Engagement 88

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. The Culture of Lean Innovation: Small Changes, Big Impact. Host: Community IT Innovators.

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Arlington San Diego DC San Francisco 243

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 270

DC Member Engagement Washington Innovation 270

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APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. These are just a few of the key questions Tony will discuss during this conversation about his new book. Host: Marketing General Inc. Host: Fridays@4. Mon 5/3 at 1 p.m.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

JANUARY 27, 2020

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. He’s clear that this program is about community as a strategy – not social media tools or marketing.

Software 317

Software Strategy Industry Social Media 317

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Find out how you can use their platform year-round to continue to provide value to members, keep them engaged, and promote your annual conference so you don’t have to start your marketing back from zero each year.

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AUGUST 5, 2022

You’ll get lots of ideas from these stories about innovative practices at six types of conferences/expos and learn what’s possible with the intel you get from event data. Event marketing. Although it’s a job-seeker’s market, if you’re over 50, you may not agree. Youthful insight. Age-related bias. Quick hits. Amanda Kaiser ).

Revenue 39

Revenue Technology Innovation Strategy 39

Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?. Even though we know we must.

Education 82

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Education 195

Education Tools Chicago Technology 195

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. 1 CAE credit.

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YourMembership

JULY 6, 2012

When I first heard about Daniel Pink’s book Drive: the surprising truth about what motivates us , I wasn’t in a hurry to read it. So I figured this would be a good book when I got around to it but as I was browsing the library shelves looking for some books on engagement it was there. This book is full of them.

Membership Management 150

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AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Extra credit During a Roman burglar’s heist, a book on the homeowner’s nightstand caught his attention. I’d want to read that book too, but not on the job! Workplace challenges. 1 CAE credit. . More info/register.

Video 213

Video Content Revenue Strategy 213

.orgSource

OCTOBER 29, 2024

Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Leadership must also foster a culture of innovation and emphasize that AI is a tool to enhance—not replace—human capabilities.

Tools 88

Tools Member Engagement Strategy Innovation 88

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 264

LMS Leadership Strategy Recruiting 264

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

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JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Learn how to establish valuable and mutually beneficial relationships with corporate partners.

Chicago 207

Chicago Education Revenue Newsletter 207

Spark Consulting

JANUARY 29, 2014

I think this is an incredibly important piece that highlights some critical dislocations and inequities in our current labor markets. In honor of the 30th anniversary of the introduction of the Mac, Associations Now has a great retrospective on Apple’s marketing hits and misses. Answer: depends on your mission.

Social Media 150

Social Media Innovation Review Technology 150

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OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” More info/register.

millennials 150

millennials Washington eBook Review 150

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 264

Revenue Price Denver Tools 264

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

Technology 341

Technology Strategy St. Louis Tips 341