Reid All About it

MARCH 19, 2021

Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

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Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Arianna Rebolini, BuzzFeed Books ). Host: American Marketing Association.

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Reid All About it

MAY 28, 2021

Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. Presenter: Yoram Solomon, Author, The Book of Trust. Event Tech Innovation Summit.

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Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Reid All About it

APRIL 19, 2024

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 256

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

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Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. When the neighborhood boys used to get mean, they called me Reid-a-Book.

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Reid All About it

SEPTEMBER 13, 2011

Need marketing inspiration? Kivi Leroux Miller collected dozens of examples of quirky, kooky and off-beat approaches to nonprofit marketing and fundraising. Lots of people know just enough about marketing to be dangerous. Are you sick of hearing about innovation? I hope not. Kickstarter is inspiration central.

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Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. The Culture of Lean Innovation: Small Changes, Big Impact. Host: Community IT Innovators.

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Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. These are just a few of the key questions Tony will discuss during this conversation about his new book. Host: Marketing General Inc. Host: Fridays@4. Mon 5/3 at 1 p.m.

Education 354

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Higher Logic

JANUARY 27, 2020

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. He’s clear that this program is about community as a strategy – not social media tools or marketing.

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EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Find out how you can use their platform year-round to continue to provide value to members, keep them engaged, and promote your annual conference so you don’t have to start your marketing back from zero each year.

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 262

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Reid All About it

AUGUST 5, 2022

You’ll get lots of ideas from these stories about innovative practices at six types of conferences/expos and learn what’s possible with the intel you get from event data. Event marketing. Although it’s a job-seeker’s market, if you’re over 50, you may not agree. Youthful insight. Age-related bias. Quick hits. Amanda Kaiser ).

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Education 195

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. 1 CAE credit.

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Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Extra credit During a Roman burglar’s heist, a book on the homeowner’s nightstand caught his attention. I’d want to read that book too, but not on the job! Workplace challenges. 1 CAE credit. . More info/register.

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Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?. Even though we know we must.

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Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

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Jamie Notter

SEPTEMBER 30, 2014

If you want a thriving organization you need to innovate. If you want to innovate you have to have a culture that supports it. In a recent discussion on ASAE’s online community Collaborate contributors talked about association innovation, and, interestingly, much of the conversation revolved around organizational culture.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

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Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Learn how to establish valuable and mutually beneficial relationships with corporate partners.

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Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

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YourMembership

JULY 6, 2012

When I first heard about Daniel Pink’s book Drive: the surprising truth about what motivates us , I wasn’t in a hurry to read it. So I figured this would be a good book when I got around to it but as I was browsing the library shelves looking for some books on engagement it was there. This book is full of them.

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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Reid All About it

FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” More info/register.

millennials 150

millennials eBook Washington Innovation 150

Spark Consulting

JANUARY 29, 2014

I think this is an incredibly important piece that highlights some critical dislocations and inequities in our current labor markets. In honor of the 30th anniversary of the introduction of the Mac, Associations Now has a great retrospective on Apple’s marketing hits and misses. Answer: depends on your mission.

Social Media 150

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Thanks For Playing

JULY 19, 2012

Another belated book review - or, to be more precise, a timely review of a book it took me way too long to read. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Marketing is what you DO. Labels: Andy Sernovitz , book review , Marketing. Be a Super Genuis.

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WBT Systems

JANUARY 16, 2018

The Institute for the Future describes a signal as: “a small or local innovation or disruption that has the potential to grow in scale and geographic distribution…a new product, a new practice, a new market strategy, a new policy, or new technology… an event, a local trend, or an organization…a recently revealed problem or state of affairs.”.

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Reid All About it

AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. Innovation Isn’t a Verb: It’s a Mindset. If innovation were easy, everyone would be doing it. 1 CAE credit.

Chicago 37

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Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

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Membership Marketing

FEBRUARY 4, 2021

In short, we have had to innovate. The need to innovate has led me to study some of the best practices in building an innovative mindset and culture. I have found two books as helpful guides. First is How Innovation Works by Matt Ridley, which I wrote about here. Networking as an innovator is different.

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