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Build Membership Resiliency through Innovation

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There is no single recipe for successful innovation.

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Book of the Month - April 2019

Association Success

Associations have long been on survival-mode, tackling issues and problems as they arise, but while they are dealing with what is most recent and seemingly urgent, they miss out on the chance to experiment, modernize, and truly innovate. Create new sustainable revenue streams. It is a question of willingness.

Software 113
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Association Brain Food: 8.30.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. I’d want to read that book too, but not on the job! 7-day communications challenge.

Video 212
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Association Brain Food: 10.18.24

Reid All About it

Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams. Membership. Accessibility.

Revenue 259
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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

EventMobi: Association Events

Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Start by identifying the specific goals you want to achieve, such as increasing member engagement, driving more revenue from events , or helping members earn CE credits. Get the Guide 1. iPhone, Android, tablet, laptop).

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Association Brain Food: 4.19.24

Reid All About it

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. I’m happy to feature it as long as it’s not too product-centric. More info/register. 1 CAE credit.