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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Start an online book club. It doesn’t happen.

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Reads of the Week: January 18, 2013

Reid All About it

If you’re interested in education and MOOCs and such, you’ve probably already read it. In case you’re at all curious about this fascinating creature, Richard Ellis’ book, The Search for the Giant Squid , is excellent. Holocaust survivor, Viktor Frankl wrote about this in his bestselling 1946 book, Man’s Search for Meaning.

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Association Brain Food: 7.1.22

Reid All About it

He pulls out association-relevant findings from the successes of MOOCs, LinkedIn Learning, Khan Academy, The Great Courses, Udemy, and Degreed. Analytics in Action: Level Up Your Association’s Marketing with Analytics. Join us for our Book Club series! Professional development. Quick hits. Host: Association Insights in Old Town.

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Friday Top 5

Spark Consulting

There are lots of ways you can market yourself, lots of ways you can invest time and money on business development, lots of ways you can find leads, and lots of ways you can work those leads. You aren’t always going to be fully booked. Know where your business comes from (via Lewis Flax ). Take it, and don’t feel guilty.

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Association Brain Food: 5.12.23

Reid All About it

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Learning business. to 2:45 p.m.

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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Even MOOCs have caught on. Don’t let them align with a competitor.

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