Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. (Must join Fridays@4 for free first.).

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 264

LMS Leadership Strategy Recruitment 264

Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

Recruiting 75

Recruiting Recruitment Revenue Discount 75

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Arianna Rebolini, BuzzFeed Books ). Quick hits.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Virtual volunteer fatigue.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

OCTOBER 9, 2020

How to read more books. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. How to update old blog posts for SEO. More info/register.

Utah 370

Utah LMS Conference Tips 370

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Learn more.

Content 117

Content Marketing How To LMS 117

Membership Marketing

APRIL 26, 2021

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. But how do you get a dynamic program up and running?

Recruiting 52

Recruiting Recruitment Sample Revenue 52

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Professional Development (PD) Book Club.

San Jose 193

San Jose millennials Revenue Recruiting 193

Higher Logic

MAY 17, 2016

million views since then, and has helped me accomplish my personal goals of generating influence and, soon, selling books about the topic. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. It’s racked up 1.3

Tips 185

Tips Content Education Social Media 185

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

Membership Marketing

MARCH 19, 2024

With our busy schedules, listening to books while commuting or exercising is sometimes convenient. So, I am happy to share that Membership Recruitment is now available as an audiobook. The book serves as a great way to refresh and inspire your membership marketing efforts. It is filled with his practical guidance.

Recruiting 59

Recruiting Recruitment Examples Innovation 59

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Reading the book in advance is encouraged, but it’s not required.

Arlington 39

Arlington Revenue Content Technology 39

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Recruiting 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Recruitment Jam. Tue 5/3 at 1 p.m. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Recruitment Jam. Tue 5/3 at 1 p.m. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. Focus on your social media marketing strategies.

Tips 201

Tips Software Recruiting Recruitment 201

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

FEBRUARY 3, 2011

Hue also believes it will be the key to recruiting and retaining Millennials. Thanks to Adam Haslett’s recent article, The Art of Good Writing , I’ve added yet another book to my wish list — How to Write a Sentence: And How to Read One. Tagged: Art , Content Marketing , Facebook , Web and Social Media , Writing.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience. AI for associations. CAE credit.

Arlington 264

Arlington Revenue Leadership Strategy 264

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Committee 150

Membership Marketing

SEPTEMBER 28, 2021

For the next five days, September 28 to October 2, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. I have received a lot of positive feedback about the book. The eBook usually sells for $9.95, but I wanted to share a copy with you.

eBook 52

eBook Recruiting Recruitment Revenue 52

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever. That is a lot of competition.

Marketing 81

Marketing Analysis Innovation Report 81

Mary Byers

FEBRUARY 14, 2025

In her book Creating Competitive Advantage, Jaynie Smith writes, It answers the customers key question: Why should I do business with you? In other words, if youre still promoting benefits identified in a different time period or market, you may be competing with less important or irrelevant offerings. Italics mine.)

Texas 147

Texas Florida Revenue Communications 147

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Book Club: The Art of Gathering. Discuss how Parker’s book helps us rethink parties, events, and even workplace meetings. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195

Revenue Virginia Content Technology 195

Reid All About it

AUGUST 5, 2022

WBT Systems describes how a shadow board or advisory council of young professionals can tell you what you need to know about designing and marketing programs and content for the younger generations. Event marketing. Although it’s a job-seeker’s market, if you’re over 50, you may not agree. Age-related bias. Quick hits.

Revenue 39

Revenue Technology Innovation Strategy 39

Membership Marketing

JANUARY 29, 2025

I wanted to share the news: my latest book, The Seven Deadly Sins of Membership Marketing , is now available on Amazon ! Why The Seven Deadly Sins of Membership Marketing? Thats why this new book focuses on identifying and solving the core obstacles preventing membership growth. Neglecting consistent recruitment efforts.

Marketing 40

Marketing Recruiting Recruitment System 40

Aaron Wolowiec

FEBRUARY 24, 2015

I didn’t want marketing speak, but instead the pros and cons of dining experiences. The point is: Word-of-mouth is a powerful marketing tool. But an e-book by WebLink spells it out for associations. To determine who is, conduct a survey, online or via telephone, the e-book suggests. So the first thing I did?

Survey 100

Survey Social Media Marketing Examples 100

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

Revenue 264

Revenue Price Denver Tools 264

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Washington Social Media 186

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

Revenue Technology Video LMS 39