Aaron Wolowiec

MAY 5, 2015

A quick survey of industry professionals via ASAE’s Collaborate turned up the following 20 reasons (in no particular order) for booking within the official group block. Consider customizing this list and sharing it with your members and attendees via marketing materials (e.g., Friendly booking terms (e.g.,

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs.

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GrowthZone

JULY 30, 2019

Book Lovers Day, Clown Week, and Picnic Month are just some of the fun August holidays to inspire your posts. Keep your association’s social media feeds active with these 23 ideas for your August social media schedule. of great association marketing plans ». 9 Book Lovers Day. 9 Book Lovers Day.

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Associations Now

JUNE 14, 2017

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials. In this book excerpt, @danmcginn breaks down the science of giving a pep talk that actually works [link].

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EventMobi: Association Events

JULY 25, 2024

That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. And it might just make your next workshop one that potential attendees won’t want to miss.

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Associations Now

AUGUST 20, 2019

Switch up your social media routine and let members take over for a day. Fizzling out on social media inspiration? Let members take the wheel with a social media takeover. “By As for content, Walker says posts can center around virtually anything, from member pro tips to their favorite industry books.

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Aaron Wolowiec

JANUARY 7, 2013

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book. But enough about them, what did I think of the book? It’s totally worth it.

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Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Learn how to establish valuable and mutually beneficial relationships with corporate partners.

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Higher Logic

JUNE 14, 2018

Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation.

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NXUnite

JANUARY 12, 2024

Campaign website As children’s use of digital devices and social media increases , taking your fundraising efforts online is an engaging way for your church to raise nonprofit support. Book club While book clubs are often free, your church can turn this into a kid-friendly fundraiser by selling children’s books to participants.

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NXUnite

NOVEMBER 21, 2023

Nonprofit professionals are used to wearing many hats while working for their organization—from serving as event planners to social media managers to volunteer coordinators. Books Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy.

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Jamie Notter

OCTOBER 18, 2011

Books: Jamie Notter. Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing.

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Association Adviser

NOVEMBER 11, 2013

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Your fans own your social media channel. and social media.

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

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Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

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Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

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EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

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Beth Kanter

DECEMBER 23, 2015

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom.

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Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

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Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. How to Use Social Media to Raise Money Online.

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

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Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

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Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. An intelligent book that CEOs from every industry should read. The pre-order page on Amazon is now live!

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

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Aaron Wolowiec

MAY 10, 2016

One of the best benefits of attending professional events is networking – whether face to face or via social media. But event apps can help, according to a new e-book by DoubleDutch. Nearly all event marketers – 88 percent – use social media to create event hype. And it often starts before an event.

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Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

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Slice-Works

NOVEMBER 30, 2017

Social media engagement is all about fostering a two-way conversation with people who believe what you believe. Simon Sinek , in his book, Start With WHY , tells us that the limbic brain is where our emotions reside. How Do You Create Social Media Engagement? What Does Authentic Social Media Engagement Look Like?

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Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

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Reid All About it

JULY 2, 2021

Sessions: How to Create an Effective Social Media Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Wed 7/7 at 8 p.m.

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Association Mavens

JULY 10, 2015

In this Association Maven’s episode, Josh Studzinski interviews Corey Perlman on how to use social media to create an impact at your association. We go through social media pitfalls, how to determine success, and a look forward at how social media will look in the next couple years. About Corey Perlman.

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ISAE

AUGUST 11, 2024

Within your event app, you can continue engaging attendees by: Enabling appointment booking. Let attendees foster connections after your event has ended through appointment booking. In addition to your event app, you may also leverage social media as a community-building tool. Gamify the member experience.

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Association Subculture

DECEMBER 15, 2011

Book Review - Humanize by Maddie Grant and Jamie Notter. This is a book review of Humanize - How People-Centric Organizations Succeed in a Social World. The Association Subculture Blog does not accept author pitches and only writes about books we dig.). Buy this book. Labels: governance , leadership , social media.

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