Aaron Wolowiec

MAY 5, 2015

A quick survey of industry professionals via ASAE’s Collaborate turned up the following 20 reasons (in no particular order) for booking within the official group block. Consider customizing this list and sharing it with your members and attendees via marketing materials (e.g., Friendly booking terms (e.g.,

Discount 100

Discount Social Media Marketing Survey 100

Higher Logic

OCTOBER 6, 2016

Ok, name the first social media influencer who comes to mind. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. They might have tons of followers on social media, published books, or are seen as influential thought leaders.

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EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) You’re in luck!

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Strategy Tips Boston Social Media 257

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

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Reid All About it

JULY 2, 2021

Sessions: How to Create an Effective Social Media Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Wed 7/7 at 8 p.m.

Technology 370

Technology Strategy System Education 370

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

Newsletter 256

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Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

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Wild Apricot

MARCH 16, 2012

If you are new to Facebook or wondering how to manage the new timeline layout - here's a look at John Haydon's new book and video tutorial.

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Reid All About it

OCTOBER 12, 2012

He’s offering a free Kindle version of his book, 10 Ways to Be a Better Learner – but today is the last day to download it, so chop chop! Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. Let’s start with a freebie! This could happen to you! Happy Friday!

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Social Media Content Class Team 150

Reid All About it

SEPTEMBER 13, 2011

Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. It’s especially helpful if you’re new or rusty with social media. Need marketing inspiration? Lots of people know just enough about marketing to be dangerous. Save it for the weekend. I hope not.

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Massachusetts Social Media Innovation Content 150

Thanks For Playing

JULY 19, 2012

Another belated book review - or, to be more precise, a timely review of a book it took me way too long to read. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Marketing is what you DO. Labels: Andy Sernovitz , book review , Marketing. Be a Super Genuis.

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Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. When the neighborhood boys used to get mean, they called me Reid-a-Book.

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Reid All About it

MAY 3, 2011

I’m skipping all the good tweets aimed at book authors because I’m not one, nor do I have plans to be one, at least in the near future. Other social media tips came from Sree Sreenivasan (@sree). He says one of the secrets of social media is that you will miss almost everything people are saying. (Hmm,

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Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

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Reid All About it

FEBRUARY 3, 2011

Social media can be a catalyst for positive organizational change. Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Chief Content Officer?

Social Media 150

Social Media millennials Content Recruiting 150

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. How to Use Social Media to Raise Money Online.

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EventMobi: Association Events

JULY 25, 2024

That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. And it might just make your next workshop one that potential attendees won’t want to miss.

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Reid All About it

DECEMBER 14, 2012

Bill Sheridan at the Maryland Association of CPAs (MACPA) interviewed Daniel Pink about his new book, To Sell is Human: The Surprising Truth About Moving Others. In the comments, Tom shared a link where you can pre-order Dan Pink’s book and get freebies too. I must practice what I preach. His answer: adaptability. Happy Friday!

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Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

millennials 173

millennials Tips Social Media Strategy 173

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys.

Software 317

Software Industry Strategy Social Media 317

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

millennials 169

millennials Tips Social Media Strategy 169

YourMembership

FEBRUARY 22, 2013

I have a smartphone; I’m connected to a worldwide community through Twitter and other social media platforms; I have crowd-sourced information through a Google+ community; I get more industry updates in my email inbox daily than I have time to read. It is a follow-up to the best selling book Race for Relevance.

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Social Media Content Industry Tips 150

Reid All About it

NOVEMBER 16, 2012

In one corner, a company that made a mess of customer service and then made it worse with social media. Calling all publishers, editors, and content creators: If you’re creating content for a business, you are marketing. He goes on: “And it’s the best damn marketing tool by an order of magnitude that I’ve ever had.”

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Thanks For Playing

DECEMBER 14, 2011

Punk Views on Social Media is now public, which means you can lurk without getting kicked out! There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. Book Review: Humanize. Alltop Social Media.

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Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

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Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes.

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Social Media Revenue Content Marketing 150

YourMembership

JULY 26, 2012

July 26th, 2012 | Posted in Social Media and Business Trends. Prior to going to conferences and conventions those of us in social media join twitter lists, blog rolls, Facebook pages, LinkedIn groups with the hopes that we’ll be able to meet our new friends in person. A book (pre) report. Read their book.

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Video Conference Social Media Software 150

Blue Sky eLearn

FEBRUARY 18, 2021

Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Your social media pages.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Learn how to establish valuable and mutually beneficial relationships with corporate partners.

Chicago 206

Chicago Newsletter Revenue Education 206

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Individuals don’t need to provide any information for content. Gated content. Learn more.

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Content Marketing How To LMS 119

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. We have a kind of pact, Sue and I.

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Social Media Content Marketing America 150

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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YourMembership

JULY 10, 2012

July 10th, 2012 | Posted in Social Media and Business Trends. Whether it’s domestic chores or after-hours social media, there is always more to do. Have they published books? Update all of your social media profiles with recent pictures. Social Media and Business Trends.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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YourMembership

FEBRUARY 15, 2013

Diversification into additional markets outside your association’s original industry may provide some advantages—increased revenue from membership dues, additional outreach into other communities, increased sponsorship or exhibitor revenue opportunities—but also bring about the “cons.”. But those few seconds make a huge difference.

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Spark Consulting

JANUARY 29, 2014

I think this is an incredibly important piece that highlights some critical dislocations and inequities in our current labor markets. In honor of the 30th anniversary of the introduction of the Mac, Associations Now has a great retrospective on Apple’s marketing hits and misses. Answer: depends on your mission.

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