Jamie Notter

NOVEMBER 15, 2018

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. Picking up the book this week reminded me of a specific technique that I like a lot. Take a look at your strategy and see if there are any opportunities for innovation. Examples are Southwest Airlines and Cirque du Soleil. image credit.

Innovation 160

Innovation Strategy Industry Project 160

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

AUGUST 30, 2024

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition.

Video 212

Video Newsletter Content Revenue 212

AssociationChat

MARCH 28, 2023

How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? Magazine named David’s book, We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes , one of the best leadership books of the year. In 2018, Inc.

Strategy 64

Strategy Project Marketing Leadership 64

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

Strategy 125

Strategy Member Engagement Software Tips 125

Association Success

APRIL 1, 2019

In his book The Open Garden Organization: A Blueprint for Associations in the Digital Age , Amith Nagarajan aims to create a movement that modernizes the philosophies and practices of associations to drive progress forward within their organizations, and change the way people outside the industry views it. It is a question of willingness.

Software 113

Software Newsletter Association Software Maine 113

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 254

Newsletter Content Social Media Education 254

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

Achurch

AUGUST 23, 2022

Create watercooler sub-channels, for example, focused on book lovers or wellness. Gauge interest in joining a book club. Many professional match-making tools are on the market now, including Hallway, which creates spontaneous video chats in Slack that anyone can join. Virtual Meetups. Tap your employees for ideas.

Strategy 83

Strategy Team Video Tools 83

Reid All About it

OCTOBER 18, 2024

Sponsorship strategy. Mark Wallach of Engagement Mobile Strategies suggests unlocking new revenue by engaging boomers with more accessible online experiences. Extra credit Wine and the sweet hereafter: a lovely story about a visit to a German wine region, a used book from 1956, and sweet memories. Accessibility.

Revenue 259

Revenue Strategy Technology Member Engagement 259

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 259

Survey Project Strategy Education 259

Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. Even if most people don’t ultimately join your association, you’ll still have taken advantage of the chance to educate and interact with a much larger public audience — a win-win in anyone’s book.

Strategy 135

Strategy Email Marketing Technology Social Media 135

Reid All About it

OCTOBER 4, 2024

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.

NJ 254

NJ Email Marketing System Education 254

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

Strategy 78

Strategy Member Engagement Software Tips 78

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. 1 CMP credit.

Metro 195

Metro Strategy Technology Marketing 195

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. It can be as simple as purchasing relevant books for a few employees, and then having them share what they learned with coworkers. The post Three Budget-Friendly Strategies for Staff Professional Development appeared first on Associations Now.

Strategy 98

Strategy Library Recruiting Recruitment 98

Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. Presently, a large majority of associations do not have an education strategy.

Education 82

Education America Price Strategy 82

MemberClicks

JULY 15, 2024

Before you book, take your time to think through all the details. The blog adds that most speakers have a variety of income channels, including books, courses, podcasts, webinars, and coaching as well. Re-book top speakers from past events Did someone perform really well in the past? Not sure where to start?

Strategy 52

Strategy Proposal Social Media United States 52

MemberClicks

JULY 15, 2024

Before you book, take your time to think through all the details. The blog adds that most speakers have a variety of income channels, including books, courses, podcasts, webinars, and coaching as well. Re-book top speakers from past events Did someone perform really well in the past? Not sure where to start?

Strategy 52

Strategy Proposal Social Media United States 52

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. Supplier members.

Technology 370

Technology Strategy System Education 370

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. An e-book in return for a newsletter subscription.

Strategy 157

Strategy Social Media Discount Newsletter 157

Beth Kanter

NOVEMBER 14, 2018

Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you. If you are looking for more recommendations, check out Book Authority’s list of 52 Best Nonprofit eBooks of All Time ( The Happy Healthy Nonprofit is #9).

eBook 74

eBook Washington Case Study New York 74

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Releasing a new book? Keep It Simple with Strategy. First Name. Does that describe you?

Marketing 197

Marketing Illinois Florida Content 197

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Employee retention. Non-dues revenue partners. More info/register.

Chicago 206

Chicago Newsletter Revenue Education 206

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. An e-book in return for a newsletter subscription.

Strategy 150

Strategy Social Media Discount Newsletter 150

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Learn more. Watch now.

Content 124

Content Marketing How To LMS 124

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Denver Certificate Case Study 271

EventMobi: Association Events

JULY 9, 2024

This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. Strategies that work with Millennials, Gen Xers, and Baby Boomers simply won’t be compelling for Generation Z. For example, she’s booked specific venues that Gen Zers will deem social media-worthy.

Tips 241

Tips Social Media millennials Content 241

Association Success

SEPTEMBER 17, 2019

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development. . And while you can look to his books for a step-by-step guide to the ones that’ll make your organization grow, there’s one habit that supersedes them all: Reading. .

Strategy 70

Strategy Industry Organization Marketing 70

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. Books Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy.

Resources 130

Resources Education Cost Conference 130

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit. Host: PCMA.

LMS 361

LMS Revenue America Tips 361

Achieve

NOVEMBER 2, 2020

Due to COVID-19, your nonprofit staff members are probably now working from home, you’ve had to pivot fundraising strategies, and your organization’s programming has likely had to adapt to social distancing guidelines. . In this guide, we’ll dive deeper into the appreciation strategies that your organization can implement into.

Strategy 98

Strategy Video Project Communications 98

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

Marketing 52

Marketing How To Social Media Video 52

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Education 195

Education Tools Newsletter Chicago 195

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Transformation and Action.

Strategy 114

Strategy eBook Cost Revenue 114