Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups.

Content 213

Content Strategy Education Revenue 213

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. Supplier members.

Technology 370

Technology Strategy Education System 370

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit. Host: PCMA.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Releasing a new book? Keep It Simple with Strategy. First Name. Does that describe you?

Marketing 197

Marketing Illinois Florida Examples 197

Membership Marketing

FEBRUARY 9, 2021

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. This book aims to answer three critical questions: Why is a growing membership so important? Here are some of the early book reviews.

Recruiting 95

Recruiting Recruitment eBook Revenue 95

.orgSource

DECEMBER 17, 2024

Heres a roadmap to help associations integrate AI into their member engagement strategy: Identify Objectives : Define which aspects of engagement need improvement, such as retention or event participation. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. An e-book in return for a newsletter subscription.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Career Book Open Discussion. . Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. Fri 6/4 at 12 p.m. – EventTech Chat. to 1:45 p.m.

Video 367

Video Innovation Content Education 367

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Do we have approval to book live conferences? Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Virtual volunteer fatigue. Sponsorships.

Innovation 370

Innovation Education Communications Strategy 370

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. An e-book in return for a newsletter subscription.

Strategy 150

Strategy Social Media Discount Newsletter 150

Candid

JANUARY 11, 2023

As we enter 2023, we’ve compiled a list of nonprofit books from Candid’s free digital library that can help inspire your nonprofit’s New Year’s resolutions. Demystifying Fundraising Funnels: A Digital Marketing Blueprint to Fund Your Non-Profit by David Higgins | ( Audiobook also available). Ruderman, Cathleen Clerkin, and Katya C.

eBook 111

eBook Handbook Innovation Library 111

Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. Even if most people don’t ultimately join your association, you’ll still have taken advantage of the chance to educate and interact with a much larger public audience — a win-win in anyone’s book.

Strategy 135

Strategy Technology Email Marketing Social Media 135

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. – Sales Survival Strategies Amidst COVID-19. Event communications.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

Strategy 88

Strategy Marketing Price Certificate 88

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Education 258

Education Social Media Content Strategy 258

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 264

LMS Leadership Strategy Recruitment 264

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

AUGUST 30, 2024

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition.

Video 213

Video Content Revenue Strategy 213

Reid All About it

FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

DC 243

DC Education Washington Content 243

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 294

DC Washington Member Engagement Content 294

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. 1 CAE credit.

Chicago 243

Chicago Education Baltimore Content 243

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

Certificate 291

Certificate Price Tools Member Engagement 291

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

Strategy 120

Strategy Member Engagement Software Tips 120

Reid All About it

OCTOBER 4, 2024

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.

NJ 258

NJ Email Marketing System Education 258

EventMobi: Association Events

JULY 9, 2024

This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. Strategies that work with Millennials, Gen Xers, and Baby Boomers simply won’t be compelling for Generation Z. For example, she’s booked specific venues that Gen Zers will deem social media-worthy.

Tips 241

Tips Social Media millennials Content 241

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. When the neighborhood boys used to get mean, they called me Reid-a-Book.

Certificate 107

Certificate Chicago DC Washington 107

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. 1 CMP credit.

Metro 195

Metro Strategy Technology Resources 195

EventMobi: Association Events

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. There’s room for both strategies. “I The result? Many organizations are producing better meetings than ever.

Education 264

Education Content Conference Member Engagement 264