Reid All About it

JUNE 14, 2024

This post resonates with a sometimes scary but excellent book I’m reading now, The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma by Mustafa Suleyman, co-founder of the AI company DeepMind, which was acquired by Google. Non-dues revenue. Membership app. More info/register. 1 CAE credit.

Arlington 259

Arlington Revenue Leadership Strategy 259

Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Value proposition.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Not all chapters handle member recruitment equally.

Revenue 72

Revenue millennials Certificate Team 72

Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 259

Revenue Price Denver Tools 259

Reid All About it

NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. When you recruit members, you’re inviting them to your organization’s “party.” Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JUNE 25, 2021

– Revenue Success from Scratch: One Association’s Story. You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Host: Professionals for Association Revenue. Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Tue 6/29 at 2 p.m.

LMS 361

LMS Revenue America Tips 361

Membership Marketing

JUNE 17, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Associations offering a tiered membership structure maximize their revenue by allowing members to step into the level that they desire. Find it on Amazon. Find it on Amazon.

Price 52

Price Revenue Recruiting Recruitment 52

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. In fact, for over one hundred years, Sears mailed out its big book catalog to a significant portion of the U.S. Find it on Amazon. population. Here is the lesson.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Association Analytics

MARCH 1, 2022

It can also help with recruiting as potential workers are increasingly expecting modern tools to set them up for success in their new roles. Create a process to generate revenue using data. You can start with something small and incremental that generates revenue quickly. Identify low-hanging fruit to generate more revenue.

Revenue 169

Revenue Team Discount Report 169

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Book Club: The Art of Gathering. Professional development market potential. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 30, 2021

. – Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Why is membership recruitment so important, and how can you use it to grow your association? 1 CAE credit. 1 CAE credit.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. Arianna Rebolini, BuzzFeed Books ). The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Conference content. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. But when I read her book, Quiet , my entire striving life up to that point made sense. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

OCTOBER 4, 2024

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. – Dienst at PCMA Convene. Generational labels lead to negative outcomes. 1 CAE credit. More info/register.

NJ 254

NJ Email Marketing System Education 254

Reid All About it

AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. The War for Talent: How to Recruit and Retain the Right People. Hear how you can transform your website into a Netflix-like experience with a positive impact on your recruitment, retention and revenue. Volunteer training.

Revenue 195

Revenue Content Resources Strategy 195

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: It is an effective recruitment tool that also promotes public awareness. Start by reviewing your strategic plan.

Video 88

Video Communications Strategy Content 88

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. ASAE Component Relations and Volunteer Management Book Club Join the ASAE CRVM Book Club to discuss The Four Agreements by Don Miguel Ruiz. The 2024 survey is now open.

Survey 259

Survey Project Strategy Education 259

Velvet Chainsaw

JULY 24, 2023

Your long standing, highly influential members who may have pulled back or left your organization during the pandemic can be recruited back with a phone call! Many of these can be replicated for improving your annual meeting results. Personal Outreach to High Influence Members. Leverage Association Milestones.

Strategy 98

Strategy Maine Video Conference 98

Nimble AMS

JULY 22, 2022

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .

Content 122

Content Marketing How To LMS 122

Reid All About it

FEBRUARY 26, 2021

I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. Personally, that’s another story.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.

Chicago 200

Chicago Newsletter Mooc Education 200

Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. Offer book club subscribers full or limited access to e-books, two to four print publications per year, and book club membership. . #6. The same principle works for memberships.

Price 135

Price Discount Marketing Newsletter 135

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

NOVEMBER 12, 2021

7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Tue 11/16 at 11 a.m. – CAE credits. . –

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Smart Brevity in the Association World (Book Discussion) The power of saying more with less.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

JUNE 2, 2023

Although Amanda Kaiser says this post is about how her book came to be , it’s really a valuable lesson about defining membership value and engagement. Their conversation goes beyond ChatGPT as they discuss the themes in his book and the potential AI can unlock for associations. Membership. More info/register. 1 CAE credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Professional Development (PD) Book Club. Learn how to use inbound marketing techniques to drive non-dues revenue. Host: ACGI Software. Tue 12/6 at 1 p.m.

San Jose 191

San Jose millennials Revenue Content 191

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 11, 2021

Level up with these 15 association marketing resources—books, podcasts and blogs. Be the Change: How and Why Associations are Changing Membership and Revenue Models. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Ready to Recruit & Retain Diverse Talent? Quick hits. Beth Arritt, Higher Logic ).

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Host: Professionals for Association Revenue.

Revenue 195

Revenue Committee Technology Strategy 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. A job board will attract millennials—and revenue too thanks to the employers who post positions.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Professional Development (PD) Book Club. Learn how to use inbound marketing techniques to drive non-dues revenue. Host: ACGI Software. Tue 12/6 at 1 p.m.

San Jose 150

San Jose millennials Revenue Content 150

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.

millennials 150

millennials Course Recruiting Recruitment 150