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Membership Recruitment Book Release

Membership Marketing

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. This book aims to answer three critical questions: Why is a growing membership so important? Here are some of the early book reviews.

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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) You’re in luck!

Strategy 257
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Membership Recruitment Now Available as an Audiobook

Membership Marketing

With our busy schedules, listening to books while commuting or exercising is sometimes convenient. So, I am happy to share that Membership Recruitment is now available as an audiobook. The book serves as a great way to refresh and inspire your membership marketing efforts. It is filled with his practical guidance.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. For instance, at an event recently, the speaker offered to give his book away for free to anyone who sent him a text with their contact information.

Strategy 169
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Five Smart Strategies for Post Pandemic Success

Velvet Chainsaw

Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences. This strategy worked. Know what goals your annual meeting best amplifies and use it as a filter for your content strategy decisions.

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The Seven Biggest Mistakes in Membership Recruitment

Membership Marketing

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

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Three Budget-Friendly Strategies for Staff Professional Development

Associations Now

Recruitment and retention remain top-of-mind concerns for employers in 2023. It can be as simple as purchasing relevant books for a few employees, and then having them share what they learned with coworkers. Internal transfers and promotions help employees grow and help employers cut down on external recruitment costs.”