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Socialmedia for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of socialmedia platforms, metrics, and trends , with a focus on Bluesky. Socialmedia is ever-changing. Learn how to identify and overcome them as Tony Rossell discusses his new book of the same name.
Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Host: WorkerBee.TV
Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Learn about strategies for leveraging non-dues revenue opportunities strategically. Learn about strategies for leveraging non-dues revenue opportunities strategically.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Revenue is invested back into the nonprofit.
West Virginia inmates will be charged by the minute to read e-books on tablets. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. ASAE Small Staff Association Professionals Book Club. Seriously, ugh. Lauren Michele Jackson, Eater ).
– Revenue Success from Scratch: One Association’s Story. Host: Professionals for Association Revenue. Hear about sponsorship and convention/trade show UBIT exceptions and tips on how to maximize your tax-free revenue potential. Presenter: Melissa Lagowski, Big Buzz Idea Group. Tue 6/29 at 2 p.m. 1 CAE credit.
Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. More info/register. Mon 4/13 at 1 p.m.
Leverage socialmedia, explore crypto fundraising, and/or stay informed with data from trusted sources like Candid, GivingTuesday, and Network for Good. Consider socialmedia sharing as a form of generosity this GivingTuesday. Discover how to tap into socialmedia sharing as a form of generosity this GivingTuesday.
When the neighborhood boys used to get mean, they called me Reid-a-Book. Here are a few of my favorite book and writer podcasts. The Book Review (New York Times): my kitchen companion this morning. Book Cougars. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL).
And, unlike socialmedia channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?
But you can’t just say to your staff, “Yeah, good idea, start doing socialmedia.” We’ve all seen it and many are dismissing it as creepy, unnecessary or unimportant, just as many once mistook PCs, the Web, smartphones and social networking as creepy, unnecessary or unimportant .”
Another belated book review - or, to be more precise, a timely review of a book it took me way too long to read. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Labels: Andy Sernovitz , book review , Marketing. Newer Post.
Non-dues revenue partners. Learn about these post-COVID communication changes, the myths of post-pandemic communications, the next generation of videoconferencing etiquette, what’s new with socialmedia, and how these changes open the door for you to tell your story. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. by William Deresiewicz, Salmagundi A reading guide for grownups who don’t read: librarians’ secrets for getting into books. | Seems like a good place to start. 1 CAE credit.
Hear how one association used inspiration from the retail industry to accelerate event registrations by 25% and drive over $72,000 in event revenue. How a Microlearning Program for Your Members can Boost Non-dues Revenue and Member Engagement. Powerful SocialMedia Strategy. Tue 2/27 at 2:30 p.m. – More info/register.
Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. Book summaries for busy people who want to quickly understand the key concepts of best-selling nonfiction books. LMS Success: Keys to Building Participation and Revenue. Matt Schlicht ). Ivaylo Durmonski ).
Diversification into additional markets outside your association’s original industry may provide some advantages—increased revenue from membership dues, additional outreach into other communities, increased sponsorship or exhibitor revenue opportunities—but also bring about the “cons.”. by Steve Drake. by Sarah Arrow.
Rise of the Branded Community Over SocialMedia . Socialmedia platforms aren’t the best place to build a long-term, controlled and engaged online community, and in 2020, this trend will be increasingly realized by organizations. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.
Tue 2/19 at 1 p.m.* – How to Use SocialMedia to Raise Money Online. Learn how to leverage your socialmedia accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the socialmedia landscape that nonprofits need to understand. More info/register.
Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Event Talk Live: Booking the Best. More info/register. Thu 5/20 at 2 p.m.
Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events. How AI Chatbots Can Increase Revenue, Create Community, and Drive Cost Savings. Maximizing Your Native Advertising and Use of SocialMedia Influencers for Nonprofits.
I searched for a recipe on Eat Your Books , a cookbook index site. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. But I thought I’d check the hundreds of cookbooks I own. 1 CAE credit.
There’s a lot more to Appalachia than what you find in mainstream books and movies. Live Long and Prosper: Extending the Life of your Learning to Drive Revenue. Find out how you can repurpose content to appeal to broader audiences of learners that have varying preferences for how they learn and boost revenue at the same time.
This post resonates with a sometimes scary but excellent book I’m reading now, The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma by Mustafa Suleyman, co-founder of the AI company DeepMind, which was acquired by Google. Non-dues revenue. Membership app. 1 CAE credit. 1 CAE credit.
Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Hooking members. More info/register. Host: AirMeet. Presenters: Benita Lipps, Head of Association Management, Interel Group.
They can even create new revenue streams that support long-term stability and growth. It’s picturesque to picture someone sitting down in a quiet home office with a mug of coffee, ready to crack the books and learn something new. . You’ve probably got content — and lots of it — on your website and socialmedia pages.
Plus, events are one of the ways that your association can raise non-dues revenue. . Focus on your socialmedia marketing strategies. Socialmedia is the most effective and organic way to raise awareness of your events and drive more registration. Every event-planning team struggles with this question.
Transforming Association Revenue Models . T he traditional revenue model for associations – one that primarily relied on an annual meeting or conference to support their operational budget – is no longer sustainable. Virtual events, and the data analytics that come with it, are changing that for the better. .
Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Supercharge Your SocialMedia: Tips and Tricks on How Often to Post. Host: Professionals for Association Revenue.
This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. Unlike socialmedia platforms, you own this audience. Small Staff Association Book Club: The Power of Moments.
That annual meeting rang up a bill of about $60,000 between the planning, meeting room bookings and other associated costs. The important thing, Bridges noted, is that the same number of decisions that get made during that annual meeting can happen on socialmedia and with other tools, like VoterVoice.
What percentage of your education revenue comes from selling professional development to nonmembers? A majority of Gen Xers and Boomers are also regular users of socialmedia and smartphones. Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. You might get some ideas for your association.
Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Book Club: The Art of Gathering. Professional development market potential. 1 CMP credit.
Her post is a must-read wake-up call for event marketers —correction, all marketers—and covers data-driven marketing, expanding your target audience, omni-channel digital marketing, and leveraging socialmedia ambassadors and influencers. Host: Professionals for Association Revenue. Age-related bias. Amanda Kaiser ).
MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Find out how to reduce digital friction and increase congruency with revenue goals.
Unlike socialmedia, a mobile app serves as a centralized communication channel for your members. If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Member app. More info/register.
She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Value proposition.
Start an online book club. Select books written by this year’s and next year’s speakers. Invite audience participation via phone, web-conferencing chat, and socialmedia. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Live-stream panel discussions.
Nonprofit professionals are used to wearing many hats while working for their organization—from serving as event planners to socialmedia managers to volunteer coordinators. Books Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy.
Presenters: Michael Shonholz, Chief Revenue Officer, ARG. Associations are being called to the table as socialmedia/tech conglomerates, generational shifts, and consumption habits continue to repave the market. DC Book Club – Diversity & Inclusion: Process and Policies. CAE credits. More info/register.
26 percent of American adults haven’t read even part of a book within the past year. I came upon a quote this weekend that sums up the state of reading in my house: “Every morning, I have woken up knowing that I will never run out of books to read. Find out how to maximize socialmedia exposure before, during and after the event.
To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies. Sponsor survey. 1 CAE credit.
During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. He designs and delivers the digital strategy for the venue, using its website and digital marketing channels (such as email marketing and socialmedia) to accomplish his goals.
Now, we’re embracing the third shift in fundraising—social fundraising. Social fundraising refers to fundraising campaigns on socialmedia networks. Currently, three social networks have built-in fundraising capabilities: TikTok, Facebook, and Instagram, the latter two owned by parent company Meta.
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