Reid All About it

FEBRUARY 19, 2021

Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I searched for a recipe on Eat Your Books , a cookbook index site. Leave with tools you can use today to build a strategy that best fits your organization. Data, AI and value propositions. 1 CAE credit.

Newsletter 273

Newsletter Certificate Denver Case Study 273

Reid All About it

MAY 14, 2021

Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

St. Louis 341

St. Louis Technology Strategy Conference 341

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JUNE 4, 2021

Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Hear thought-provoking strategies that will inspire and encourage you as we move out of the pandemic. More info/register.

Video 367

Video Innovation Content Technology 367

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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Do we have approval to book live conferences? Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Virtual volunteer fatigue. Sponsorships. What does that mean? 1 CAE credit.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Consultant/founder wisdom. Dean West shares lessons from his 25 years of leading Association Laboratory. More info/register.

Newsletter 256

Newsletter Content Social Media Education 256

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events.

LMS 370

LMS Nashville Strategy Video 370

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APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Blue ocean strategy. by William Deresiewicz, Salmagundi A reading guide for grownups who don’t read: librarians’ secrets for getting into books. | 1 CAE credit.

Revenue 262

Revenue Price Denver Tools 262

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? What’s different today?

Strategy 114

Strategy eBook Cost Revenue 114

Reid All About it

JUNE 14, 2024

Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. Non-dues revenue.

Arlington 262

Arlington Revenue Leadership Strategy 262

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales.

Video 213

Video Newsletter Content Revenue 213

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Host: Forj Speaker: Amanda Lea Kaiser, keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community Fri 1/26 at 4 p.m. 1 CAE credit.

Survey 262

Survey Project Strategy Education 262

Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo. Revenue for anchor exhibitors cannot be recognized until that happens.

Revenue 98

Revenue Price Conference Marketing 98

Reid All About it

FEBRUARY 1, 2019

When the neighborhood boys used to get mean, they called me Reid-a-Book. Here are a few of my favorite book and writer podcasts. The Book Review (New York Times): my kitchen companion this morning. Book Cougars. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL).

Certificate 107

Certificate Chicago DC Washington 107

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. Workforce Strategy Webinar: Tools You Can Use. Hooking members. 1 CAE credit. Host: Fridays@4.

San Jose 369

San Jose Email Marketing millennials Tools 369

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

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NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

Certificate 289

Certificate Price Tools Technology 289

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Value proposition.

LMS 262

LMS North Carolina Recruiting Recruitment 262

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JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. More info/register. More info/register.

Chicago 206

Chicago Newsletter Revenue Education 206

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Smooth The Path

MAY 23, 2019

This exercise could lead to some very positive strategies for the organization overall. Each year they purchase the benchmarking survey and a book or two from the bookstore. At a hypothetical $1,400 to $5,800 in revenues a year, engaging new members looks like an investment with a huge ROI. Related: Free membership can be risky.

Strategy 101

Strategy Cost Revenue Survey 101

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MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. 1 CAE credit. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JANUARY 17, 2020

This groundbreaking approach will give your learners new tools and strategies they can implement immediately to consistently create peak-performing teams. Johanna Hernandez, administrator in the Office of Innovation & Strategy at the office of the city manager, Tucson, Arizona. More info/register. Wed 1/22 at 12 p.m. 1 CAE credit.

Arlington 243

Arlington San Diego San Francisco DC 243

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OCTOBER 4, 2024

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.

NJ 256

NJ Email Marketing System Education 256

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JANUARY 13, 2023

MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023.

Revenue 39

Revenue Education Leadership Strategy 39

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Boost your Brand – Write a Book!

Content 213

Content Strategy Revenue Technology 213

Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? Presently, a large majority of associations do not have an education strategy. In her book, Tracy King talks about how workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams.

Education 82

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Reid All About it

FEBRUARY 26, 2021

Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. Practice mindfulness-based strategies for stress reduction.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

AUGUST 5, 2022

I hope your association isn’t relying on the same event marketing strategies and tactics you used before the pandemic because, says Meena Dayak at McKinley Advisors, your competitors are probably marketing more aggressively and effectively than you. Rebuild your data strategy without third-party cookies, whose death is on the horizon.

Revenue 39

Revenue Technology Innovation Marketing 39

Velvet Chainsaw

JULY 24, 2023

Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences. This strategy worked. Know what goals your annual meeting best amplifies and use it as a filter for your content strategy decisions.

Strategy 98

Strategy Maine Video Conference 98

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JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

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JUNE 11, 2021

Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Level up with these 15 association marketing resources—books, podcasts and blogs. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

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AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Host: Professionals for Association Revenue.

Arlington 39

Arlington Revenue Content Team 39

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Book Club: The Art of Gathering. Professional development market potential. Generation N.

Revenue 195

Revenue Content Virginia Technology 195

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MARCH 13, 2020

Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn how to adopt a new learning strategy that aligns with today’s learners. Small Staff Association Book Club: The Power of Moments. More info/register. Host: Matrix Group. 2 CMP credits. 1 CAE credit.

DC 44

DC Washington Revenue Communications 44

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JUNE 3, 2022

Sponsorship strategy. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue. How to Create an Effective Hybrid Event Strategy. Host: Professionals for Association Revenue. Quick hits. Mon 6/6 at 1:30 p.m. –

Arlington 39

Arlington Technology Software Revenue 39