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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. Or take a small-scale approach and use your pre-event communications to highlight unusual facts about the location where your next industry conference will take place. You can do something similar.

Strategy 257
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Winning Lessons from the World of Sports

Virtual

In Boston sports, these are “the good old days.” In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” When a ball is hit up the middle in baseball, you never see the shortstop and second basemen collide as they both go for it.

Boston 100
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Winning Lessons from the World of Sports

Virtual

In Boston sports, these are “the good old days.” In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” So they’re pretty low on the Boston sports pecking order at the moment.

Boston 100
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If a picture is worth a thousand words.

Virtual

It’s fundamentally changed the way we communicate. And yet, associations are often clinging to print, PowerPoint and flat web sites as their means of communication. For the Boston Estate Planning Council ( www.bepc.org ) we used a short video to introduce an award winner: [link].

Boston 100
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Boston Bombing: Carrying on a Meeting After a Tragedy

Associations Now

How and why the Ambulatory Surgery Center Association decided to continue its annual meeting in Boston two days after the marathon bombing. Once we arrived onsite and saw the amazing law enforcement presence in downtown Boston, it was quite obvious that the location would be safe.”.

Boston 40
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Normalcy, Resiliency, and “Boston Strong”

Guilt by Association

Today, my community is trying to regain some sense of normalcy. Much has been made of “Boston Strong,” and I do believe in it. I was awakened by a robo-call from work, announcing that our offices in Waltham and Boston were closed for “security reasons.” We activated our crisis communications plan. At 6:15 a.m.,

Boston 40
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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.