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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. Or take a small-scale approach and use your pre-event communications to highlight unusual facts about the location where your next industry conference will take place. You can do something similar.

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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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How Successful Change Works

Associations Now

But the urgent challenge wasn’t a matter of big strategic goals; it was about getting staffers, who felt they had to be “on” 24/7, less stressed around communication. “I A 2023 report from the Boston Consulting Group notes that aversion to change increases if people feel like they don’t have agency in the changes being made.

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Boston Bombing: Carrying on a Meeting After a Tragedy

Associations Now

How and why the Ambulatory Surgery Center Association decided to continue its annual meeting in Boston two days after the marathon bombing. Once we arrived onsite and saw the amazing law enforcement presence in downtown Boston, it was quite obvious that the location would be safe.”.

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Normalcy, Resiliency, and “Boston Strong”

Guilt by Association

Today, my community is trying to regain some sense of normalcy. Much has been made of “Boston Strong,” and I do believe in it. I was awakened by a robo-call from work, announcing that our offices in Waltham and Boston were closed for “security reasons.” We activated our crisis communications plan. At 6:15 a.m.,

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Top 10 Strategies for Leveraging Job Board for Unprecedented Growth  

MemberClicks

The first of these, Women in Development of Greater Boston (WID) , has become our top revenue earning client, generating 16x the value of their AMS in 2023. For women throughout Boston and New England, WID’s Job Board became a critical touchpoint, connecting 2600 women in the area to a thriving network of motivated development professionals.

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Winning Lessons from the World of Sports

Virtual

In Boston sports, these are “the good old days.” In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” When a ball is hit up the middle in baseball, you never see the shortstop and second basemen collide as they both go for it.

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