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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. I’ve been too busy to dig deeply into my digitalNOW conference notes but Sheri Jacobs ‘ session on membership value and segmentation inspired me to write a post for Avectra about an interesting membership model. . She shares how she rose to the top of the HR conference circuit.

Boston 150
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Protecting Critical Association Revenue Streams: Managing the Risks of Event Cancellation Insurance

Association Adviser

In many cases, annual conventions and trade shows represent the most significant revenue-generating opportunities of the year for associations. These special events are of the utmost importance to any association that relies on this revenue stream. What is event cancellation insurance? Types of coverage. Event insurance rates.

Revenue 82
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Anna Kendrick. Alec Baldwin. Let us help. Community is Your Duct Tape.

Sample 100
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Association Brain Food Weekly: 3.25.22

Reid All About it

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. How to Repurpose Event Content to Build Communities, Generate Leads and Enhance Revenue.

Revenue 195
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Association Brain Food: 12.9.22

Reid All About it

WBT Systems explains who’s excluded if you stop hosting virtual conferences. They also suggest ways to improve the virtual conference experience. Ashley Moore, Director of Client Sales and Service, FlexProfessionals, Boston. Speaker: Tim Storey, CEO of the National Conference of State Legislatures. Attracting Gen Z.

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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

Supplement your national conference with regional events and watch participation grow. For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. That meeting generates healthy revenue over expenses.

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Energizing Member Engagement

Potomac Core

Corey Rosenbusch, President & CEO, Global Cold Chain Alliance ( GCCA ) notes, “the impact beyond driving revenue was shifting our mindset and Strategic Plan from an inward focus to an outward focus, with an intended impact on member’s Business outcomes.” The organization’s mission now is to “grow the Industry and lead the cold chain.”.