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Monday Buzz: Why Boston Doesn’t Have Cheap Rooms

Associations Now

An array of economic and geographic pressures have boosted Boston’s hotel rooms to extremely high rates. Also: Consider these tips on how to approach a niche social media platform, which could help you build your member base. Case in point: the current situation in the Boston metro area.

Boston 40
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Creating the Complete Social Media Experience for Your Meetings and Events

High Context

I am presenting a webinar with Boston Conferencing/Peach New Media next Tuesday at 12 Noon. The title is Creating the Complete Social Media Experience for Your Meetings and Events: Effective Practices from the Leading Edge of Association Social Media. Should be a fun program, hope to see you there !

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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Leverage social media outreach. from Boston College and blogs at [link].

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

That’s why so much energy for every event is spent on thinking about how to get “butts in seats.”. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Go social: Of course, social media is a key part of your promotion strategy.

Marketing 100
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Association Brain Food Weekly: 3.25.22

Reid All About it

Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Learn how the heart influences your perceptions, emotions, intuition, and health. For Sunday dinner, I pulled out the Instant Pot for char siu pork roast. CAE credit.

Revenue 195
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. 1:00pm - Chaos Under Control: How to Organize a Messy Contacts Database to Market More Effectively. Learn how to navigate this new realm, where technology and marketing are husband and wife.

Sample 100
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In a Crisis, to Tweet or Not to Tweet?

Associations Now

How organizations respond during a tragedy like the Boston Marathon bombings can make or break them in the public eye. One social media expert shares some crisis response best practices. Whoever’s behind an association’s social media efforts really needs to be sensitive to that. That is the question.

Boston 40