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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. “We presented a list of 10 different items throughout the city of Boston… We had to get them to go out, explore, try new things, new foods. This was a new city for many of the attendees.

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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

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With New App, 2014 Boston Marathon Will Go Virtual

Associations Now

236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Customer marketers may have an even tougher time answering that question than most. Let us help. Session Type: Breakout.

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.

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Redefining Membership? Consider These Three Steps

Associations Now

“Our bylaws put them in a gray area, where they were selling more than a quarter of their beer on premises, but still selling out in the market too,” Gatza says. Consider market forces affecting members. Boston Beer, brewer of the Sam Adams brands, is the second-largest craft brewery in the United States.

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How the Craft Brewers Redefined Membership

Associations Now

“Our bylaws put them in a gray area, where they were selling more than a quarter of their beer on premises, but still selling out in the market too,” Gatza says. Consider market forces affecting members. Boston Beer, brewer of the Sam Adams brands, is the second-largest craft brewery in the United States.

Boston 94