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Other top cities were New York, Orlando, and Boston. Meanwhile, the report recommends that planners keep an eye on SanDiego, Toronto, and Nashville. The report ranks Las Vegas the top North American city for events, based on Carlson Wagonlit’s booking data: It jumped from 10th place to first in a single year.
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, SanDiego, and Austin, to name a few,” he says. “A RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.
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