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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Ami Bera (CA-7) and Rep. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing.

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How to make your association dashboards work for you

Association Success

That’s where dashboards come in, says digital marketing expert and Salesforce MVP Chris Zullo , who currently serves as the managing director for Dupont Circle Solutions, a Salesforce consulting firm in Virginia. . “A Sales Manager: A sales leader dashboard is all about the three Cs: Conversion, competition, and ca-ching! “A

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Higher Logic Acquires Vanilla

AssociationChat

This acquisition brings together market-leading platforms in the association and corporate markets to serve more customers than any other community solution. At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies.

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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. The essential guide to SEO for associations. Nice, huh?

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The Quantified Community

Higher Logic

Clients including SAP, Aetna, BASF, CA, H&R Block, and CSC benefit from Rachel’s ability to make sense of abstract trends and her ability to see the implications that technical and operational decisions can have on people and processes. Find her on Twitter @rhappe and at communityroundtable.com.

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Mixed Links for Nonprofit Communicators – January 17, 2020

Nonprofit Marketing Guide

Oakland, CA. Let’s wrap up the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. For my fellow Star Wars fans out there, here are Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]. Happy Friday, y’all! It’s time for Mixed Links….