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Winning Local Customers: The 30-Mile Loyalty Strategy

CMA Solutions

For example, a restaurant in New Brunswick could feature Rutgers’ mascot and student discounts, making the marketing more personal and engaging for the local college crowd. Here are some ways to personalize your approach to local customers: Customer Loyalty Programs: Reward customers with discounts for how often they visit.

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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion. As you build your email list, you have gathered some information about people and their priorities. Consider discounts or perks for those who post content or refer friends who register.

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One-Stop Buyer’s Guide to Membership Management Software

Protech

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Integrations: Ensure the membership management system can integrate with the other tools you use, whether thats an email marketing tool or your CRM.

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Content Marketing for Associations: A Comprehensive Guide

MemberClicks

For instance: If your goal is to grow membership , produce content that highlights the value of joining your association, such as testimonials, case studies, and educational resources that showcase your expertise. Take time to consider how each piece of content supports your association’s broader goals.

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Increasing Event Attendance: Strategies and Best Practices

A2Z Events

You can even share data or case studies that show the results of previous events. Use Testimonials and Case Studies If you have had previous successful events, consider yourself lucky because you likely have a wealth of information you can use to share with future guests.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years. Email marketing Promote repurposed content (blog posts, infographics, whitepapers, webinars, annual conference sessions, and more) through email campaigns to your member base.

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Membership Management Software in 2024: Compare 12 Top Picks

MemberClicks

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.