Protech

FEBRUARY 26, 2025

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Event management capabilities that help you plan and execute both public recruitment events and exclusive, members-only events. paying membership fees) to the organization.

Membership Management 52

Membership Management Software Directory Price 52

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Case Study. (9). Dues Discount. (4).

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

MemberClicks

NOVEMBER 29, 2023

Virtual game breaks During virtual breaks, give attendees the option to participate in games hosted by sponsors for membership discounts or other prizes donated by your sponsors. Case studies Have sponsors co-present case studies with valued customers and highlight how their solution solved a need that’s top of mind for your members.

Video 97

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. You can test price points by offering a special acquisition dues discount to new members. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Consideration—Now you can create even more meaningful interactions using member specific content such as white papers, case studies, quizzes and videos.

Marketing 68

Marketing Case Study eBook Social Media 68

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. My first bit of advice is, don’t treat recruiting these experts casually.

Leadership 88

Leadership Social Media Case Study Review 88

MemberClicks

NOVEMBER 1, 2024

For instance: If your goal is to grow membership , produce content that highlights the value of joining your association, such as testimonials, case studies, and educational resources that showcase your expertise. Take time to consider how each piece of content supports your association’s broader goals.

Content 52

Content Marketing Social Media Newsletter 52

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. So, what happened? Here is the lesson.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). What Membership Means Around the World. View my complete profile.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4).

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

AUGUST 5, 2015

At 13,000 words (not counting 65 footnotes), it is a thorough exploration but well worth the time to read, even for association professionals, as it is jam packed with examples and case studies of various new engagement efforts local stations are experimenting with all over the country, as well as some ideas from other industries.

Discount 40

Discount Proposal United States Case Study 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Case Study. (9). Dues Discount. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. Awareness.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. Case Study. (9).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Publications.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. • Price and Offer Testing. Tony Rossell.

Price 40

Price Marketing Survey Discount 40

Membership Marketing

SEPTEMBER 21, 2010

 ASAE Membership -- Recruitment and Retention. A new member discount is a great idea to test. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Tony Rossell.

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). It is fun to slice and dice data.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). Network with Me.

Survey 40

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). These results are significantly better compared to both 2010 and 2009. Network with Me.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). If you would like an Excel version of it, please send me an email (under my bio at right) and I will forward it to you.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. Case Study. (9). Dues Discount. (4).

Price 40

Price Products Marketing Discount 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 31, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Dues Discount. (4). Membership Recruitment. (4). Network with Me.

Marketing 40

Marketing Price Survey Report 40