MemberClicks

SEPTEMBER 27, 2024

From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.

Organization 98

Organization Discount Certificate Case Study 98

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Check out this case study to learn more. Generate Revenue from Education Content and Events. Manage Complex Continuing Education and Certification.

Education 150

Education Certificate LMS Learning Management System 150

Reid All About it

DECEMBER 8, 2023

Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn about the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes. Attend as many or as few sessions as you wish—sessions described below. More info/register.

Strategy 281

Strategy Video Technology Education 281

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Revenue 76

Revenue Content How To Social Media 76

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. Friday, October 21, 2011. ► April. (5). ► March. (4). ▼ 2011.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Case Study. (9).

Revenue 40

Revenue Discount Directory Price 40

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Revenue 52

Revenue Content How To Social Media 52

Association Adviser

NOVEMBER 21, 2016

Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty – often at a discount,” writes Andrew J. Seek out companies willing to be case study subjects. Offer greater member advertising discounts.

Case Study 60

Case Study Directory Cost Revenue 60

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You could narrow your choices by looking at where your organization’s programming and content resources will generate the most revenue and engagement.

Marketing 68

Marketing Case Study eBook Social Media 68

Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. So, what happened? Find it on Amazon.

Innovation 52

Innovation Recruitment Recruiting Discount 52

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.

Membership Management 52

Membership Management Software Directory Revenue 52

Associations Now

AUGUST 5, 2015

At 13,000 words (not counting 65 footnotes), it is a thorough exploration but well worth the time to read, even for association professionals, as it is jam packed with examples and case studies of various new engagement efforts local stations are experimenting with all over the country, as well as some ideas from other industries.

Discount 40

Discount Proposal United States Case Study 40

Associations Now

NOVEMBER 4, 2013

Ten years ago, the hirings of the likes of Clark, Dodd, and DeMint would probably serve as straightforward case studies in charismatic leadership—people who have a certain celebrity wattage that can attract positive attention (and perhaps revenue) for the organization’s mission.

South Carolina 40

South Carolina Connecticut Minnesota America 40

Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4). ► November. (2). ▼ October. (4). ► September. (3).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4). ► November. (2). ▼ October. (4). ► September. (3).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points.

Price 40

Price Marketing Survey Discount 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. Case Study. (9).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). Must-Have Membership Marketing Tools. How to Recognize a Good Strategy? ► November. (2).

Marketing 40

Marketing Class Price Miami 40

Membership Marketing

DECEMBER 30, 2011

Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). Must-Have Membership Marketing Tools. How to Recognize a Good Strategy? ► November. (2).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. Case Study. (9). Dues Discount. (4).

Price 40

Price Products Marketing Discount 40

Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Case Study. (9).

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

DECEMBER 31, 2009

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

JANUARY 19, 2012

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

A new member discount is a great idea to test. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Also, I will be helping to lead a session at the Alexandria Brown Bag Lunch meeting on Thursday, November 18th on this topic. It is free event. Let me know if you want more information. Tony Rossell.

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). Data Analytics.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). . • Membership Tenure – Projecting how long a member will remain with your organization. Associations Now. (8). associaton marketing. (7).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Case Study. (9).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

DECEMBER 11, 2009

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

FEBRUARY 12, 2010

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Survey 40

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Membership Marketing

FEBRUARY 25, 2010

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

MARCH 12, 2010

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 4, 2010

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JUNE 1, 2010

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Data Analytics. (6).

Marketing 40

Marketing Price Survey Analysis 40