Sequence Consulting

JANUARY 14, 2025

Use a tool like Google Analytics to monitor traffic to your action pages and improve your CTA strategy. To stand out as a first-choice association in your field or industry, you need to offer first-rate membership benefits access to industry resources, discounts, community, and more. Organization on-page information logically.

Member Experience 72

Member Experience Directory Resources Tools 72

Velvet Chainsaw

MAY 28, 2019

In the first , we looked at why it’s a smart conference strategy. The fact that it’s also a smart attendee acquisition strategy is the cherry on top. This may include group discounts, improved organizational learning experiences and/or VIP benefits. What would it take to implement a team strategy for your conference?

Team 96

Team Discount Case Study Conference 96

MemberClicks

SEPTEMBER 27, 2024

From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.

Organization 98

Organization Discount Certificate Case Study 98

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). Publications.

Case Study 40

Case Study Marketing Price Survey 40

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. If your association’s publication isn’t performing well, it’s time to assess your strategy. Read the full case study. Get creative.

Tips 136

Tips Revenue Case Study Content 136

YourMembership

MARCH 8, 2013

Or to use your association as an extension of their companies when it comes to developing new strategy, their new leaders, the capabilities and strategic intelligence they need to get and retain customers? 7) A Mini Case Study on Motivation by Ken Blanchard. 4) Can Your Conference Really be Personalized?

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

MARCH 24, 2023

Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. More info/register.

Revenue 233

Revenue Chicago Leadership Education 233

MemberClicks

NOVEMBER 1, 2024

What Content is Relevant for Association Members An effective content marketing strategy leverages different types of content that cater to various member needs and preferences. A well-planned strategy not only keeps members engaged but also supports retention by continually showing the value of membership.

Content 52

Content Marketing Social Media Newsletter 52

Nimble AMS

NOVEMBER 22, 2021

But the truth is that predictive analytics represents the future of member retention strategies for associations. . Suggest corrective actions – You can automatically present staff with suggested actions for them to take in case they encounter an at-risk member. What is predictive analytics? . Learn more. Download Now.

Case Study 108

Case Study Tools Examples Discount 108

WBT Systems

SEPTEMBER 13, 2016

The whitepaper notes that associations must be willing to review their strategy to put as much emphasis on education as they do on membership, in order to truly establish themselves as an alternative. Check out this case study to learn more. Generate Revenue from Education Content and Events.

Education 150

Education Certificate LMS Learning Management System 150

Protech

FEBRUARY 26, 2025

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. The shop will automatically calculate taxes and shipping for each order, and you can easily offer members-only promotions and discounts. paying membership fees) to the organization.

Membership Management 52

Membership Management Software Directory Price 52

A2Z Events

JANUARY 7, 2025

You can even share data or case studies that show the results of previous events. Use Testimonials and Case Studies If you have had previous successful events, consider yourself lucky because you likely have a wealth of information you can use to share with future guests. You have proven yourself already.

Strategy 52

Strategy Social Media Case Study Survey 52

Aaron Wolowiec

NOVEMBER 8, 2012

Organized by topic, following are the lightly edited insights: Case studies. One negotiating tactic might be to offer a discount or credit should the exploratory meeting result in an engagement of sufficient size and scope to warrant such consideration. Other, more proactive strategies included industry-wide articles.

Proposal 100

Proposal Case Study Project Education 100

Idea Architects

OCTOBER 9, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Organizations often try to capture this knowledge in the form of case studies, lessons learned, or models and samples. Searching for leadership limerick will identify previous posts.

Leadership 60

Leadership Case Study Sample Discount 60

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. Virtual swag bag Give sponsors an opportunity to include branded swag such as gift cards, discounts, and more.

Video 97

Video Case Study Discount Proposal 97

Association Subculture

JUNE 12, 2014

As one of our case studies, Guillermo Ortiz De Zarate from NCARB noted, NCARB will not consider any new systems that do not include an API (application programming interface) that integrates with their existing systems. I noted you don''t discount intuition as part of the decision making process.

System 100

System Case Study Process Tools 100

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Case Study. (9).

Strategy 40

Strategy Marketing Price Survey 40

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Hiring a consultant to help you create these profiles is another strategy. Prepare to Launch.

Marketing 68

Marketing Case Study eBook Social Media 68

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Review 88

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Check out these sixteen strategies to repurpose your content: 1. Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years.

Revenue 76

Revenue Content How To Social Media 76

Nonprofit Marketing Guide

NOVEMBER 2, 2011

As long as they are curious and exhaustive in really getting to know you – by asking questions, talking to stakeholders, and researching your organization – don’t discount them right off the bat if you don’t see exactly the same kind of piece you’re looking for, or past clients that are similar to you, in their portfolio.

How To 65

How To Project Price Case Study 65

Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Insurance.

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

MAY 29, 2024

When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Those who have done in-depth studies of the demise of Sears point to several factors, including the emergence of discount retailers like Walmart and category-focused retailers like Home Depot and Best Buy.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. Case Study. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Social Media Case Study Price 40

Nexus Marketing

NOVEMBER 3, 2023

Check out this case study to learn how we helped our friends at Bristol Strategy Group triple their inbound lead generation through Partner+ activities. Partner+ makes it easy to tap into advanced digital marketing and PR opportunities without committing to a full-scale SEO engagement.

Tips 52

Tips Content Case Study Discount 52

Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► April. (5). ► March. (4). ► February. (1). ► January. (3).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► April. (5). ► March. (4). ► February. (1). ► January. (3).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. What Strategy Leads to Membership Growth? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). The session will take place this Wednesday, May 5, from 9:30 to 11:30.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. Case Study. (9).

Price 40

Price Products Marketing Discount 40

Nexus Marketing

OCTOBER 8, 2024

Don’t get us wrong— big-picture strategy , reporting , and your site’s technical health are all critically important, too. The optimized content on your website, including blog posts and key product/service pages, act as the focal points of your SEO strategy. But they’re not so useful for an empty website!

Content 52

Content Process Video Case Study 52

Nexus Marketing

OCTOBER 8, 2024

Don’t get us wrong— big-picture strategy , reporting , and your site’s technical health are all critically important, too. The optimized content on your website, including blog posts and key product/service pages, act as the focal points of your SEO strategy. But they’re not so useful for an empty website!

Content 52

Content Video Process Case Study 52

Associations Now

NOVEMBER 4, 2013

An established public-sector leader, staring down a shift in military strategy, a tough upcoming primary challenge, or just the prospect of a retirement that didn’t sit right with workaholic instincts, opts for steadier waters and takes a gig with a trade group. So has a recession that has battered even the most robust industries.

South Carolina 40

South Carolina Connecticut Minnesota America 40

Membership Marketing

SEPTEMBER 21, 2010

A new member discount is a great idea to test. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). It is free event. Let me know if you want more information. November 9, 2010 4:35 PM. Awareness.

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Associations Now. (8).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Associations Now. (8).

Marketing 40

Marketing Price Survey Report 40