Reid All About it

JANUARY 10, 2025

Membership Monday: Email Marketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

DECEMBER 6, 2024

More info/register (ASAE members only). Host: American Marketing Association Speaker: Corbett Drummey, Vice President, Brand Collaboration, Lightricks Thu 12/12 at 3 p.m. Crafting a Winning Value Proposition Through Member Insights When was the last time you revisited your value proposition? More info/register.

Content 213

Content Strategy Education Revenue 213

Higher Logic

JANUARY 23, 2019

Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. It enables you to send a series of emails based on actions that recipients take. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Case Study Tools Communications 136

Reid All About it

AUGUST 9, 2024

. – Using Behavioral Science in B2B Marketing Explore how understanding the psychological factors influencing decision-making can transform marketing strategies. Hear insights on leveraging behavioral science to drive better customer engagement and conversion rates. More info/register. More info/register. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

Reid All About it

FEBRUARY 14, 2025

Confex Events: Why This Show Format Is Changing the Game Confex events are a unique combination of conference, exhibition and, in some cases, hosted buyer meeting programs in one event. Listen to case studies from confex organizers. Hear what theyre doing differently and get actionable insights to use for your show.

Chicago 252

Chicago Arlington Education Strategy 252