A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. I don’t usually feature case studies but I’m making an exception for this one. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it. Sponsorships. Good humans.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. Evaluating Lapsed Membership. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy.

Case Study 149

Case Study Member Engagement eBook Analysis 149

Higher Logic

JANUARY 8, 2019

Using Higher Logic’s marketing automation software (Real Magnet), PPAI ran an email drip campaign to build awareness and excitement prior to launch and to prepare members for the community’s arrival. Since PPAI is all about promotional products, the marketing team thought a direct mail campaign would catch members’ attention.

Case Study 136

Case Study Social Media Products Committee 136

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruitment Recruiting Revenue 120

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Higher Logic

OCTOBER 30, 2018

Megan Lueders, Chief Marketing Officer, Zenoss. "Using the Higher Logic platform for the TechZen Community gives users and customers a. more dynamic way to engage with one another and the Zenoss team. Access to such a broad peer network is a key reason IT professionals choose Zenoss.”.

Case Study 120

Case Study Austin Products Library 120

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Can you share case studies of similar organizations using this product? Case studies provide valuable insights into how the solution has been implemented at similar events and the results that were achieved.

Technology 264

Technology How To Case Study Price 264

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. To keep the community from becoming a marketing channel, ads are offered only in sidebars and top banners, and only one ad space is available in each weekly newsletter. MSCPA’s first ad ran in December 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

JANUARY 17, 2025

Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. Host: ASAE Speakers: Amanda DeLuke, Senior Privacy Analyst, and Kelly Whelan, Content Marketing Manager, Higher Logic Thu 1/23 from 11 a.m. More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

.orgSource

MARCH 25, 2025

Align Governance with Market Realities Traditional board structures may not be flexible enough to support fast-moving initiatives. For more real-world case studies on how associations are adapting to digital transformation, governance modernization, and industry disruption , check out Association 4.0: By adopting Association 4.0

Innovation 88

Innovation Leadership Case Study Revenue 88

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Wild Apricot

NOVEMBER 2, 2010

Ventureneer and Caliber gathered data from 891 nonprofits to learn what's working and what's not, and to develop “best practices” for social media marketing. The results are detailed in a 44-page report, "Nonprofits and Social Media: It Ain't Optional," that's free to download and CC-licensed to share.( read more ).

Social Media 150

Social Media Case Study Technology Marketing 150

SBI

JULY 30, 2023

Read the full case study to see the results. IOA took bold and decisive action to move the complex program to an online format.

Case Study 52

Case Study LMS Course Revenue 52

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Member Engagement 120

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. So we created opportunities for them to be guest bloggers, do case studies with us, and write product reviews. How about marketing?

Team 149

Team Marketing Case Study Products 149

Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Learn from th ese collective insights to make improvements, track engagement, and accelerate your marketing initiatives. .

LMS 292

LMS Learning Management System Case Study Content 292

SBI

JULY 29, 2023

Read the full case study to learn how they overcame this incredible challenge.

Case Study 52

Case Study LMS Association Management Leadership 52

SBI

JULY 29, 2023

A sold-out, two-day virtual event with 1,000 attendees, and 80 new and renewing members.

Case Study 52

Case Study LMS Education Association Management 52

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.

Marketing 136

Marketing Case Study Tools Communications 136

SBI

JULY 24, 2024

View More Case Studies By Michelle Moser, Director of Marketing and Commications The post Case Study: Growing Association Memberships Post-Pandemic appeared first on SBI Association Management. How can SBI help you reach your association’s goals?

Case Study 52

Case Study Discount Association Management Proposal 52

Association Success

MAY 16, 2019

How wisely is your association presenting its products and services to a diverse market of buyers? This is the result of sophisticated database marketing tools that are widely used throughout the e-commerce and traditional retail industries. Keep watch for a detailed elaboration in Segmenting Your Market - A Case Study.

Marketing 112

Marketing Case Study Products Industry 112

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. Provide courses with relevant guidelines and real case studies for learners to reference anytime.

Learning Management System 130

Learning Management System System LMS Course 130

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. On average, 10% of customers drive over 50% of word of mouth marketing.

Marketing 121

Marketing Handbook Case Study Social Media 121

Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. With clients like SpaceX, Caterpillar, Boeing, and NASA, Jama Software helps companies developing life-and-economy-critical products keep a system of record and action.

Case Study 84

Case Study Resources Software Products 84

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 1 CAE credit.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

AUGUST 19, 2014

If not, it’s way past time to research your market, talk to people and find out how you can meet their needs in a way that no other organization can. Does your marketing copy brag about this product? Do you provide proof – a testimonial or case study? Marketing Membership' Does it help them reach their goals?

Organization 150

Organization Case Study Products Marketing 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275