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Free Guide: Cause Marketing through Social Media

Wild Apricot

Just released by Network for Good and Zoetica, here's a new free eGuide on Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns.( Tags: Non-profit technology General non-profit interest Fundraising Best practices case studies social media cause marketing. read more ).

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10 Highly Successful Social Media Habits for Nonprofits

Wild Apricot

Ventureneer and Caliber gathered data from 891 nonprofits to learn what's working and what's not, and to develop “best practices” for social media marketing. The results are detailed in a 44-page report, "Nonprofits and Social Media: It Ain't Optional," that's free to download and CC-licensed to share.(

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PR Works Podcast: How Non-Profits Use Social Media

Wild Apricot

I’ve just been listening to a podcast of Lee Weinstein’s conversation with public relations consultant Donna Gibbs on how non-profits are successfully using social media right now, where Gibbs shines a light on the social media marketing activities — on Facebook, YouTube, Twitter — of two charities she’s involved with personally.

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What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. It is non-interruption marketing.

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Social Games for Nonprofit Marketing

Wild Apricot

Tags: case studies cause marketing donations Facebook games Marketing non-profit Non-profit Communications Non-profit technology nptech online community online donations promotion social media Social networking.

Marketing 150
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Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

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Best Practices for Contest Campaigns: AGC Lessons Learned

Wild Apricot

Lessons learned can be replicated by other non-profits, both for contest campaigns and for general social media outreach.( read more ).