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Learn about essential design best practices and explore innovative A/B testing strategies to refine your understanding of member preferences through solid data. Walk away with a design checklist and ideas from association casestudies on how A/B testing can revolutionize your emails. More info/register (ASAE members only).
Association Outside In CaseStudy. If your members face top line growth challenges, generational transfer issues, and evolving consumer expectations, how can your Association support member success? Association Outside In CaseStudy. How can your Association differentiate itself?
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling memberengagement experiences for their members. Compelling MemberEngagement Using “Pull” and “Push” . CaseStudy – Creating More Compelling MemberEngagement.
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. More info/register (ASAE members only). Hear practical insights on how to offer dynamic, high-value opportunities to sponsors while enhancing memberengagement.
Resource: Higher Logic + AACSB CaseStudy. Your association needs to leverage integrated mobile apps to stay current and reach younger members who will be onboarding with different technological expectations (if you can impress them enough to join, that is). Mobile Apps. billion by 2023.
It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D Anna and Elizabeth identified three areas to consider: Focus on Member Outcomes.
The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Read about how AARC automated their online community for better memberengagement. Memberengagement is well worth the effort.
CaseStudy Highlight: A leading professional association in the healthcare sector partnered with.orgSource to overhaul their digital strategy. By focusing on member-centric goals and leveraging data analytics, they were able to anticipate industry shifts and tailor their offerings accordingly.
The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives. Start by identifying the specific goals you want to achieve, such as increasing memberengagement, driving more revenue from events , or helping members earn CE credits.
Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. I don’t usually feature casestudies but I’m making an exception for this one. Call-a-member month.
The American Society of Association Executives (ASAE) was ready to take memberengagement to the next level. As its member base grew, the association needed to adjust member communications to match. So it gave members a voice and a platform with powerful social networking, discussion, and information-sharing tools.
Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper memberengagement. Listening to members. members could point to the exact event. What is next. Related: Slow data vs. fast data.
I recently read an interesting report, Leading Engagement from the Outside In, from US based membership consultants Anna Caraveli and Elizabeth Weaver Engel, which offers an alternative view to traditional memberengagement activities and metrics when considering levels of memberengagement with an organisation.
For members, NASN ran memberengagement campaigns to reach disengaged members and encourage lapsed members to rejoin. Staff ran a series of campaigns using automation rules to target these segments with personalized messages. For nonmembers, NASN focused on a message about joining the association.
Naylor Association Solutions provides memberengagement and revenue solutions to 1,700 associations throughout North America. The post CaseStudy: Texas Society of Association Executives appeared first on Association Adviser. . “You never know until you try!”.
As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories. 2 additional renewals came from other member types. We immediately got a return on our investment with the revenue from returning lapsed members.”. The numbers speak for themselves.
To make sure an online community was right for their members, the staff paid attention to other state societies and took note of their success with online communities. “We After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of memberengagement.
All during May we’ve focused on memberengagement , from the strategies you should consider to increase you success in your efforts, to the overall impact to any association when memberengagement isn’t successful or a focus or priority. CAE, which focuses on casestudies. and Elizabeth Weaver Engel, M.A.,
There was no clear way to track retention, understand satisfaction, or analyze memberengagement. ASAE’s goal was to bring all memberengagement data together for cross analysis to build a rich picture of overall engagement and participation. Looking for other ways to improve memberengagement?
Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Promotional Products Association International (PPAI) was thinking through these goals.
Indeed, my association is one of the casestudies profiled in the paper, and one of my staff people recently presented with Anna and Elizabeth at the ASAE Membership and Marketing Conference. That's what I call memberengagement. + + + This post was written by Eric Lanke, an association executive, blogger and author.
Two years later, MHEDA is leading the way on integration of video into member communications across multiple channels. To see some of the challenges and considerations MHEDA faced when integrating video into their communications platform, read the full casestudy.
Small Staff Insights to Fuel Your Year: Breaking down the Small Staff Benchmark Report The 2024 Small Staff Benchmark Report offers a comprehensive look at how small associations are performing across key areas like memberengagement, technology adoption, and revenue growth. 1 CAE credit.
Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age. Gain insights on best practices for selecting and implementing education technology to drive memberengagement and organizational growth. CAE credit.
More info/register (ASAE members only). Building an Engaged Community: Lessons from ACCs Award-Winning Mobile App Learn how ACC leverages a mobile app to engagemembers year-round, foster community growth, and boost retention. More info/register. Ethical.According To Who? 1 CAE (ethics) credit.
We can do this at your association, we just need to understand members better. Related: MemberEngagement Research. My sleep study illustrates the problem with association data. Casestudy: In-depth member interviews feed association’s strategic plan.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. These casestudies illustrate the incredible possibilities that arise when mission-driven organizations are equipped with the right tools.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. See how the process works in action through a casestudy.
Examples and casestudies presented during this program will help illuminate real life examples that can be immediately implemented within your own organization. The trick is to capture those nuggets of wisdom, then curate, repackage, repurpose and leverage them. Schedule follow-on education.
Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. Post-Pandemic Strategies for Growth: Expanding Education Programs for Member Companies.
Here’s a recent story of how one of our clients is expanding memberengagement using Nimble Communities. Nimble Communities allows associations to easily set up and host a branded online member community. 5 Steps to Getting Started with an Online Member Community. How to attract and engagemembers – all year long.
You may have already read some of the others, on topics like the association role in the new education paradigm , lean startup methodology , memberengagement , mission-driven volunteering , and data-driven decision making.
While there are many tactics available to help organization s achieve this goal, one that should not be overlooked is writing supplier casestudies. A nd with an increase in competition, it has never been more important for associations to stand out from their peers.
When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, casestudies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in memberengagement and retention.
I primarily deal with the association’s grassroots programs such as running our take action site and facilitating member hill days. A large part of my job is encouraging memberengagement in ASHA’s federal advocacy issues and I thought there was an opportunity to reach more members by harnessing the power of social media.
Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. More info/register. 1 CAE credit.
We recently published a casestudy featuring Ewald Consulting , one of the largest AMC’s we work with at YM. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.
AARC was able to bring back 800 lapsed members in just 45 days with an automated win-back campaign. Read the full casestudy for more details on their strategy and results. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information.
They will be there to take advantage of in-depth training on the YM platform; gain insights on where our suite of memberengagement products and services are headed; learn from their peers on new ways to successfully use the YM suite of products in their daily work; and hear from some of the top thought leaders in the association industry.
Learn how to determine the content that’s going to serve each of your personas and ensure minimal overlap as you seek to move marketing leads to sales leads, sales leads to conversions, and conversions to ever deeper engagement with your organization. Community CaseStudies. 1 CAE credit. More info/register. Host: ASAE.
What Can You Learn from Gaming That Will Boost MemberEngagement? Learn how to use gamification strategies and techniques to increase and deepen memberengagement, and motivate people to achieve goals. Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology. More info. (1
The first, co-authored with Anna Caraveli (The Demand Networks) is on memberengagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. MemberEngagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.
Facilitating Engagement Before, During and After the Event. Hear the panel share casestudies, new ideas, and proven tactics for online audience engagement. The Tech Talk is a “how-to” session focusing on the best way to facilitate audience engagement. Thu 3/25 at 11 a.m. More info/register. . – Host: Halmyre.
Amanda Kaiser, MemberEngagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.
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