Reid All About it

FEBRUARY 9, 2024

Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.

Certificate 275

Certificate Case Study Denver Newsletter 275

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.

California 150

California Member Engagement Case Study Review 150

Reid All About it

AUGUST 19, 2016

Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers.

Price 150

Price Social Media Email Marketing Case Study 150

Reid All About it

FEBRUARY 2, 2024

AI Powered Possibilities: Leading Your Association From reducing manual burdens on staff and streamlining processes, to strengthening member engagement and retention with better utilization of member data, generative artificial intelligence (AI), like OpenAI’s ChatGPT, is changing the way associations work. Paska, Ph.D.,

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

APRIL 5, 2024

Another is persuading members to make time for association engagement. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Seems like a good place to start. Blue ocean strategy.

Revenue 264

Revenue Price Denver Tools 264

Protech

FEBRUARY 26, 2025

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits.

Membership Management 52

Membership Management Software Directory Price 52

Nimble AMS

JULY 22, 2022

Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. Speak with your members, hear their stories, and amplify their voices to create engaging content. Keep reading to learn the pros and cons of each model and how to apply each type at your association.

Content 119

Content Marketing How To LMS 119

Reid All About it

JULY 17, 2020

5 virtual conference pricing strategies. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. MeetingsNet ). More info/register.

Montana 341

Montana Revenue Strategy Education 341

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Discover innovative approaches to enhance member engagement. CAE credit. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. Hear about some major considerations for online engagement. Tap Chapters as a Member Engagement Channel.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 14, 2023

. – Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. Drive Member Engagement through Revitalized Chapter Events Delve into the art of planning chapter events that drive participation and cultivate a thriving community.

Education 39

Education Price Tools Revenue 39

Higher Logic

MAY 2, 2019

Successful publications are well thought out with their target audience in mind – you won’t get there by playing a guessing game to understand your members. Tracking behavioral data offers valid insights about how your members engage with your association online. Utilize Engagement Tools to Increase Publication Awareness.

Tips 136

Tips Revenue Case Study Content 136

Reid All About it

APRIL 10, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Michael Tatonetti, Professional Pricing Society. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. I’ve had a few writing projects finish recently and have room for more client work in my schedule. 4 CAE credits. More info/register.

Tools 281

Tools Strategy Revenue Education 281

Reid All About it

MAY 11, 2018

Ultimate Member Engagement: The Power of Data-Driven Decision Making. If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. Bryan Clark, Associate, Vedder Price. 1 CAE credit.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

MAY 29, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Virtual is Vital: Event Strategy, Design and Engagement. Tue 6/2 at 2 p.m.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

JULY 20, 2018

Promote Your Content Effectively to Drive Member Engagement. We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content? Tue 7/24 at 2 p.m.

LMS 30

LMS DC Washington Member Engagement 30

MemberClicks

SEPTEMBER 27, 2024

It’s a win-win strategy that, when executed well, creates a positive feedback loop— happy members become advocates, attracting even more new members. Impact on Membership Growth and Retention Incentives don’t just help bring in new members—they can also play a critical role in keeping existing members engaged and satisfied.

Organization 98

Organization Discount Certificate Case Study 98

Reid All About it

MARCH 30, 2018

Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement. Learn about risks, partner frustrations, pricing challenges and potential roadblocks. Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events.

Resources 150

Resources Project Software eBook 150

Reid All About it

NOVEMBER 12, 2021

The quick way to price your hybrid and virtual events. Using Meals to Drive Virtual and Hybrid Event Engagement. Get examples and case studies from associations that are seeing unprecedented meeting success, regardless of format, thanks to these tactics. Crafting the Perfect Member Journey to Keep Your Members Engaged.

Recruitment 195

Recruitment Recruiting Education Survey 195

Reid All About it

JANUARY 20, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual, and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for your corporate partners. See examples of effective mentoring programs (case studies and stories).

Education 39

Education Revenue Strategy Review 39

Reid All About it

APRIL 17, 2020

The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. Hear about some major considerations for online engagement. Michael Tatonetti, Professional Pricing Society. More info/register.

North Carolina 44

North Carolina Revenue Montana Content 44

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Hear case studies of associations that have embraced digital transformation on behalf of their members and industries, and get details on the steps necessary to achieve true digital transformation in your association.

Video 195

Video Technology Strategy Content 195

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We Chapter Communities.

eBook 120

eBook Conference Team Examples 120

Reid All About it

JULY 16, 2021

Learn how to design an event program that’s agile and includes a variety of experiences, adapt your plans without doubling your workload or breaking your budget, expand your options by complementing in-person events with online components, and maximize revenue through creative pricing and sponsorship models. – Community Case Studies.

Revenue 195

Revenue Strategy Video Education 195

Reid All About it

JUNE 2, 2023

I’m making an exception to list this $25 event because lunch and happy hour are included in the price.) The Future of Associations: 4 Ways to Adapt and Thrive How do you grab the attention of your members in a world of decreasing attention span? Get details from a case study organization that has turned this pattern around.

Technology 195

Technology Education Chicago System 195

Reid All About it

MAY 12, 2023

Hear about creating an accurate competitive awareness, aligning with workforce and employer needs, positioning for price increases, entering new markets, and developing new products and services. No plan, no progress. Good listens I love listening to smart people having interesting conversations. 1 CAE credit. More info/register.

Chicago 201

Chicago Mooc Education Newsletter 201

Socious

NOVEMBER 3, 2016

We’ve built our company around helping you improve customer and member engagement. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. Let us help. 7:00pm - Comedy Show. Session Type: Entertainment.

Sample 100

Sample Marketing Conference New York 100

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing. (5).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Pricing Your Product, Service, or Membership. Case Study.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Case Study. (9).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing. (5). Tony Rossell.

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Pricing Your Product, Service, or Membership. Case Study. (9).

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9).

Recruiting 40

Recruiting Recruitment Survey Price 40

Disciple Media

DECEMBER 18, 2023

In these communities, members engage in discussions, collaborative projects, and knowledge exchange, fostering a sense of belonging and mutual support. Cost-effectiveness: Consider the pricing structure and ensure it aligns with your budget and the value it offers.

Course 36

Course Case Study Social Media Education 36

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9).

Products 40

Products Survey Social Media Price 40