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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. 2 additional renewals came from other member types. Kaitlin Solomon, Senior Manager of Member Engagement at SNMMI.

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Three benefits of developing thought leadership content at your association

Nimble AMS

When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn the basic steps to engage your members using social media. Explore a variety of digital strategies and tools to develop a unique member engagement strategy. Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network. – The Five Ws of Member Leadership Development. CAE credit).

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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn the basic steps to engage your members using social media. Explore a variety of digital strategies and tools to develop a unique member engagement strategy. Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network. – The Five Ws of Member Leadership Development. CAE credit).

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

We’ve built our company around helping you improve customer and member engagement. Learn from an experienced Marketer and expert Google Analytics/Tag Manager trainer using real world examples and client case studies to guide your Analytics strategy for 2017. Let us help. 7:00pm - Comedy Show. Session Type: Entertainment.

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Association Brain Food: 2.2.24

Reid All About it

AI Powered Possibilities: Leading Your Association From reducing manual burdens on staff and streamlining processes, to strengthening member engagement and retention with better utilization of member data, generative artificial intelligence (AI), like OpenAI’s ChatGPT, is changing the way associations work. 1 CAE credit.

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. Speak with your members, hear their stories, and amplify their voices to create engaging content. Keep reading to learn the pros and cons of each model and how to apply each type at your association.

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