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Resource: Higher Logic + AACSB CaseStudy. Your association needs to leverage integrated mobile apps to stay current and reach younger members who will be onboarding with different technological expectations (if you can impress them enough to join, that is). Mobile Apps. billion by 2023.
Before Promo Connect members interacted in dispersed socialmedia groups that PPAI didn’t own or manage. And with community, it could provide a safe and secure platform than socialmedia for peer-to-peer learning. Improved Knowledge of Members/Member Data. Relevance in the Field.
I’m always talking about the need for associations to use socialmedia in their advocacy efforts. With nearly every member of the House and Senate on at least one social network, there’s opportunity to push our issues beyond the traditional email action alert. AAC: How did the Facebook page come about?
You may know that Higher Logic is the leader in socialmedia and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate socialmedia content.
When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, casestudies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in memberengagement and retention.
Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. More info/register.
Learn how usability testing can help drive significantly improved user experiences based on casestudies and research. How Your Association Can Use Artificial Intelligence to Increase MemberEngagement Right Now. Between these enriching experiences, it is difficult to compel your members to interact on a regular basis.
The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. There is almost an unwillingness to embrace new technology that allows a stronger connection to members. Socialmedia/community.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: Matchbox Virtual Media. More info/register. Tue 4/14 at 2 p.m.
Bulletin describes how a member app helps nurture memberengagement by providing a centralized communication channel for members. Unlike socialmedia platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Webinar latecomers. 1 CAE credit.
Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & SocialMedia Expert. – How to Increase Members with Facebook Ads. CAE credit). Host: Wild Apricot.
Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & SocialMedia Expert. – How to Increase Members with Facebook Ads. CAE credit). Host: Wild Apricot.
Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. More info/register. 1 CAE credit.
Re-Engage Virtual: Planning the Event of Tomorrow. Sessions: How to Create an Effective SocialMedia Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? Community CaseStudies.
Host: ASAE Speakers: Erik Hanberg, author of four books on nonprofit management, fundraising, socialmedia, and board governance Jordan Castel, Association Governance Consultant at OnBoard Thu 2/15 at 2 p.m. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.
– SocialMedia 201: Content Curation, Time Management and Audience Engagement. If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. Increase Engagement and Drive Revenue with Marketing Automation.
A mobile event app provides a great opportunity to promote sponsors and boost the visibility of exhibitors, keeping your attendees informed and engaged every step of the way. CaseStudy] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor socialmedia feeds + hashtags.
They will be there to take advantage of in-depth training on the YM platform; gain insights on where our suite of memberengagement products and services are headed; learn from their peers on new ways to successfully use the YM suite of products in their daily work; and hear from some of the top thought leaders in the association industry.
This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. At some point, your socialmedia channels are simply not enough. What Free Modules and SocialMedia Platforms Can't Offer a Community.
Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. I don’t usually feature casestudies but I’m making an exception for this one. Call-a-member month.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.
That giant toolbox we call socialmedia is getting fuller every day with different types of tools to help associations and nonprofits. So far, most of my pins have been recipies I want to try and ideas for my kitchen reno.but more and more businesses and nonprofits are starting to use it as a way to share and engage with their members.
Ask for their feedback, invite them to do a casestudy, and make them feel involved (without having to commit their time). Word-of-mouth is different than socialmedia. It encompasses a variety of sub-categories so it can include socialmedia, but overall, it’s about human interaction.
9 SocialMedia Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register.
How Nonprofits Can Make Their Fundraising Campaigns More Social. Socialmedia channels can help you amplify the message of your fundraising campaigns. Hear about the latest trends in socialmedia marketing and how they affect nonprofits. Presenter: Tereza Litsa, SocialMedia Manager at Lightful.
If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it. Think of how socialmedia networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement. Read the full story: MSCPA CaseStudy.
Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. Consider sharing free or ungated content on your socialmedia platforms and within your association’s virtual community to reach the most people and build organizational awareness. .
Another is persuading members to make time for association engagement. I also noticed a lack of intention in solving these issues: most associations admit to not having memberengagement, young professional recruitment and lapsed member reengagement plans. More info/register (ASAE members only).
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: Matchbox Virtual Media. Tap Chapters as a MemberEngagement Channel.
Brainstorm ways to start planning for the uncertain future with casestudies and best practices from around the globe. Learn how today’s landscape is demanding some new approaches to things like memberengagement, leadership/volunteer development, and fully embracing the digital mindset. 1 CMP credit. 1 CAE credit.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. These casestudies illustrate the incredible possibilities that arise when mission-driven organizations are equipped with the right tools.
Combining contextual engagement with your existing marketing efforts will allow you to more effectively meet member needs and drive higher return on your marketing investment. Learn how associations are using contextual engagement to improve memberengagement and drive revenue. CAE credits. More info/register.
Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how socialmedia makes this even more important. Hear about best practices and casestudies to get the most out of these tools and receive apps, links and web tools you can use to harness the power of IOT. 1 CAE credit.
Hear casestudies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of socialmedia fundraising. More info/register. Host: Nonprofit Tech for Good. 1 CAE credit.
Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike socialmedia platforms your association doesn’t own. Bulletin describes how a member app helps you nurture memberengagement. Member retention. 1 CAE credit. More info/register.
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Unlike socialmedia channels, your association controls your app—a tangible daily reminder of membership value. Membership app. Micro-volunteering. More info/register.
Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how socialmedia makes this even more important. Hear about best practices and casestudies to get the most out of these tools and receive apps, links and web tools you can use to harness the power of IOT. 1 CAE credit.
Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age. Gain insights on best practices for selecting and implementing education technology to drive memberengagement and organizational growth. CAE credit.
Tue 10/24 at 8:30 a.m.* – Keeping MembersEngaged (Association Coffee Talk – Alexandria VA). Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? SocialMediaEngagement Strategies (Association Coffee Talk – Reston VA). Tue 10/24 at 8:30 a.m.
Learn about the practical mindset tips to help you up your personal innovation ante, environmental factors that enable an organization to be more focused on problem-solving, the role experimentation plays in innovation, why incremental innovation beats revolutionary strides, and casestudies about associations that innovate well.
But now we live in the socialmedia age, and things like actually getting to know people have become a bit passe. That raises the question of the true purpose of memberengagement. If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms.
Rollins also recommends using socialmedia when connecting with student members. For instance, PCMA has increased how it engages with student members through LinkedIn, Instagram, and Facebook. Our student members just aren’t as reachable through email as some of our other members.”
Join authors Jamie Notter and Maddie Grant as they share research, casestudies and lessons learned from their newest book, “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business” that identify the four key capacities that must be developed inside organizations to successfully adapt to this future of business.
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