Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. A classic marketing mantra (about pricing) is flawed. In this competitive talent market, this sounds like a must-read for association execs.

DC 294

DC Washington Member Engagement Content 294

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Hear tips to recruit and retain these generations. CAE credit. Fri 7/21 at 4 p.m.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 12, 2021

The quick way to price your hybrid and virtual events. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place.

Recruitment 195

Recruitment Recruiting Education Survey 195

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study.

Case Study 40

Case Study Marketing Price Survey 40

Bonterra

APRIL 10, 2024

Request a demo Explore pricing nicole.kowalcz… Wed, 04/10/2024 - 16:32 Fundraising software for nonprofits The Bonterra Fundraising and Engagement software platform delivers the tools and technology you need to identify, involve, and inspire your supporters. View pricing Request a demo Which plan is right for you?

Software 98

Software Price Case Study Class 98

SCD Group

OCTOBER 11, 2012

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies.

Price 40

Price Strategy Case Study Recruiting 40

Nimble AMS

JULY 22, 2022

Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Free or ungated content. Learn more. Watch now.

Content 119

Content Marketing How To LMS 119

Protech

FEBRUARY 26, 2025

Pricing for membership management software varies widely depending on various factors like: Organization size Number of users Feature set or plan Customization needs Integration requirements Level of support Data storage needs Training and onboarding Before you start your search, set a budget and determine your exact needs.

Membership Management 52

Membership Management Software Directory Price 52

Reid All About it

JULY 17, 2020

Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. 5 virtual conference pricing strategies. Tony Rossell, Marketing General, Inc. ). MeetingsNet ). Need some good news about covid-19? Here are six reasons for optimism.

Montana 341

Montana Revenue Strategy Education 341

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. 1 CMP credit.

North Carolina 221

North Carolina Montana Conference Revenue 221

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., Pricing Your Product, Service, or Membership.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. I’ve had a few writing projects finish recently and have room for more client work in my schedule. More info/register. More info/register.

Tools 281

Tools Strategy Revenue Education 281

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Reid All About it

JULY 14, 2023

Next-Step Career Advice for Meeting Planners Join a frank discussion with a long-time recruitment and placement pro about how the employment landscape has changed for meeting planners since COVID. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. 1 CMP credit.

Education 39

Education Price Tools Revenue 39

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40

Price Marketing How To Survey 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Pricing Your Product, Service, or Membership.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

MARCH 16, 2018

Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them.

eBook 46

eBook DC Social Media Case Study 46

MemberClicks

SEPTEMBER 27, 2024

Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.

Organization 98

Organization Discount Certificate Case Study 98

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

JULY 20, 2018

Learn ways to translate the unique qualities and benefits of the in-person experience to a virtual audience, best practices and ideas to drive an engaging and interactive online experience, tips on delivering content and considering pricing (before, during, and after your onsite event), and key levers toward driving success and recognizing ROI.

LMS 30

LMS DC Washington Member Engagement 30

Reid All About it

JULY 16, 2021

Learn how to design an event program that’s agile and includes a variety of experiences, adapt your plans without doubling your workload or breaking your budget, expand your options by complementing in-person events with online components, and maximize revenue through creative pricing and sponsorship models. – Community Case Studies.

Revenue 195

Revenue Strategy Video Education 195

Association Success

DECEMBER 7, 2017

When they compared value estimates of these two groups, they found that participants who had assembled the furniture put a significantly higher price on their creations. What if members could seed educational content by submitting case studies, vignettes, and questions from their own experience? See how that works?

Case Study 74

Case Study Process Tools Content 74

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. What should you do to recruit more members, increase your renewal rates, and grow your membership? The weekly list of free educational events and resources for the association community…. Fortunately, a variety of positive signs provide hope for a forceful membership rebound. 1 CAE credit.

Video 195

Video Technology Strategy Content 195

Association Adviser

JANUARY 2, 2019

The experience of the American Speech-Language-Hearing Association (ASHA) provides a great case study of the use of smart staff engagement processes and decision-making. ASHA experienced success on the employer/recruiter side as well. Your job board platform will be your go-to source for much of this data.

How To 98

How To Content Project Resources 98

Reid All About it

JUNE 2, 2023

I’m making an exception to list this $25 event because lunch and happy hour are included in the price.) Get details from a case study organization that has turned this pattern around. Location: Washington DC. 4 CAE credits. More info/register. 1 CAE credit. More info/register.

Technology 195

Technology Education Chicago System 195

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. View my complete profile.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Case Study. (9).

Marketing 40

Marketing Price Case Study Survey 40

Bonterra

APRIL 10, 2024

Request a demo Explore pricing nicole.kowalcz… Thu, 04/11/2024 - 01:13 Nonprofit fundraising technology for all Raise more money more efficiently with tools for everyone — from chief “everything” officers to digital fundraisers to development directors and beyond.

Case Study 52

Case Study Software Tools System 52

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Reid All About it

MAY 12, 2023

Hear about creating an accurate competitive awareness, aligning with workforce and employer needs, positioning for price increases, entering new markets, and developing new products and services. No plan, no progress. Good listens I love listening to smart people having interesting conversations. With podcasts, I’m like a ghost in the room.

Chicago 201

Chicago Mooc Education Newsletter 201

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? So Why Test in Membership Recruitment?

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. Case Study. (9).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. Here is the lesson. Find it on Amazon.

Innovation 52

Innovation Recruiting Recruitment Discount 52