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If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Start by identifying the specific goals you want to achieve, such as increasing member engagement, driving more revenue from events , or helping members earn CE credits. Get the Guide 1. iPhone, Android, tablet, laptop).
Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Sponsorship and Pricing Methods for Virtual Events.
How do you price your virtual events? There is a wide variance in how virtual events are priced. If pricing is based on attendance, be sure that pricing is in broad bands of users, so that you do not unnecessarily get saddled with high overage fees. How long has your team been producing virtual events? References?
The goal for any sales program is to maintain and grow revenue, but the individual behaviors of each of the companies in this example imply that each one is looking for something different from each of the media companies with which they participate.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. New Idea$: Not Your Grandma’s Non-Dues Revenue. 1 CMP credit. .
Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Blue ocean strategy. To keep them at bay, find a new blue ocean.”
Hear tips to understanding which AMS capabilities are right for your organization, advice on the vendor selection process—key themes and questions to ask, an overview of pricing in the AMS marketplace in 2020, and pros and cons of off-the-shelf solutions vs. flexible, configurable platforms. PIA CaseStudy, Rethinking Your Membership Plan.
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. This article is an excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Find it on Amazon. Find it on Amazon. [1]
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. 5 virtual conference pricing strategies. The future for event planners. What does an uncertain future hold for association event planners and association meetings? Good question. MeetingsNet ).
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. CAE, Executive Director, National Council for the Social Studies Mon 2/12 at 12 p.m.
Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with casestudies of organizations that have successfully shifted their cultures. A classic marketing mantra (about pricing) is flawed. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.
Join a discussion of emerging technology trends and the promise they hold for associations and non-profits, for-profit business practices that can grow revenue for your association, and how to better communicate and connect with your audiences in the new year (and beyond). Eric McDonald, sales executive and pricing expert.
In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Sponsorship strategy. Data-informed event planning. 1 CAE credit. . –
Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. More info/register. Mon 4/13 at 1 p.m.
What is their yearly revenue? From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, casestudies, press releases, or newsletter signups. How much do they spend?
Membership fees provide extra revenue to reinvest back into your mission, and you can give members exclusive perks that reinforce their commitment. In the current association landscape, diversifying and stabilizing revenue streams is more important than ever. Keep in mind that expenses often go beyond the purchase price.
We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Check out this casestudy to learn more. Generate Revenue from Education Content and Events. Manage Complex Continuing Education and Certification.
Without an advanced enterprise LMS, it’s significantly more challenging to do so, let alone save time, increase membership, collect non-dues revenue, and more. Choosing the right extended enterprise LMS can impact every aspect of your association, from the revenue you receive to the members you retain. Low non-dues revenue.
We’ve all seen how stock prices have plummeted after a slew of bad press on Twitter or Facebook. This type of strategy translates to marketing-influenced revenue growth. You can also use automation to scale the process – your platform can measure engagement and help you understand who is ready to be a casestudy or reference.
For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Increase non-dues revenue. CaseStudy: Data Informs Decisions | ASAE and Association Analytics Aim to Predict Engagement. What if your readers aren't engaged?
AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations. Hear from a dynamic roster of industry experts on the topics of attendee engagement, agenda-setting, pricing, planning, exhibitor value, and more.
So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. For example, they could assist with the search for a learning management system or consult on the pricing of your courses. That’s great! But, where do you begin?
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Professionals for Association Revenue Thu 8/10 at 9:30 a.m. CAE credit. 1 CAE credit.
Bring your own casestudies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Explore virtual experience quality filters that will best position your event for participation, value and revenue. Growing Non-Dues Revenue in Times of Crisis & Beyond.
Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. 1 CAE credit.
The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. – Virtual Coffee Talk: Uncovering New Sources of Revenue. Michael Tatonetti, Professional Pricing Society. 1 CAE credit. .
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss. More info/register.
The quick way to price your hybrid and virtual events. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?
Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. Pros: Paid content, like learning programs, research articles, or journal subscriptions, is a great form of non-dues revenue for your association. Free or ungated content. Learn more. Watch now.
CaseStudy: A Thriving Membership Organization. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? CaseStudy: A Thriving Membership Organization. CaseStudy. (9).
Request a demo Explore pricing nicole.kowalcz… Wed, 04/10/2024 - 16:32 Fundraising software for nonprofits The Bonterra Fundraising and Engagement software platform delivers the tools and technology you need to identify, involve, and inspire your supporters. View pricing Request a demo Which plan is right for you?
Listen to two casestudies: rapidly converting a face-to-face meeting to a virtual event within 3.5 CaseStudy: How to Shift an In-Person Conference to Virtual in Just 2 weeks Amid Covid-19. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue.
Garth will tell us how’s he has been preparing HFMA to launch a “one price, all access” Netflix model of membership. Hear casestudies of education that delivers for the audience. Top Ways to Skyrocket Revenue in 2019 and Beyond. Locations: online and Washington DC. More info/register. Host: BizBash.
In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual, and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for your corporate partners. See examples of effective mentoring programs (casestudies and stories).
Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.
Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99
How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.
Microsoft has made its Power BI suite available at an affordable price for nonprofit organizations. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value. . – Nonprofit Business Intelligence with Power BI. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.
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