Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. Member app. More info/register.

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

JANUARY 19, 2018

Get an overview of the mega trends affecting the industry and an overview of over 70 trends defining event technology, event marketing and social media, venues and destinations, event experience, event decor and styling, and destination management companies. Eric McDonald, sales executive and pricing expert. 1 CMP credit.

LMS 175

LMS Price Revenue Technology 175

Nimble AMS

JULY 22, 2022

Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Learn more.

Content 119

Content Marketing How To LMS 119

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Microsoft has made its Power BI suite available at an affordable price for nonprofit organizations. .* – Making Content Meaningful (Association Coffee Talk, Alexandria VA). 1 CAE credit.

eBook 46

eBook DC Social Media Case Study 46

Reid All About it

MAY 18, 2018

Some quick hits before we get to the list of free webinars: Good advice: how to make your social media feed more interesting. ( How to Use Social Media and Event Technology to Grow your Event Community. Explore the best social media channels that resonate with your community. In a three-part series, rasa.io

St. Louis 30

St. Louis DC California Washington 30

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization. Case Study. (9).

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Pricing Your Product, Service, or Membership.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Social Media 40

Social Media Recruitment Recruiting Marketing 40

Nonprofit Marketing Guide

SEPTEMBER 14, 2012

Melissa Agnes has a new report on Social Media Crisis Planning For Non-Profit Organizations. I also recently did a presentation on nonprofit social media crisis communications for the Virginia Association of Fundraising Executives. To find out more, check out the complete case study. Nonprofit Training.

Communications 66

Communications Virginia Social Media Case Study 66

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Twenge says teens are in the midst of a mental health crisis because of phones and social media. Don’t subscribe? Try this tool.

Tools 281

Tools Strategy Revenue Education 281

Nonprofit Marketing Guide

JULY 22, 2011

This month’s topic was the social website, and here are just a few of the articles: The Social Website: Integrating Social Media into Website Design and Function. More than Clicking the “Like&# Button: Social Media Integration & Nonprofit Websites. Local Business Partnerships.

Communications 72

Communications Sample Social Media Case Study 72

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Reid All About it

MARCH 30, 2018

Learn about risks, partner frustrations, pricing challenges and potential roadblocks. Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events. 1 CAE credit. More info/register. Host: ASAE International Section Council.

Resources 150

Resources Project Software eBook 150

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40

Price Marketing How To Survey 40

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we all connect with each other. . Social media.

Tools 64

Tools Content Organization Strategy 64

Reid All About it

APRIL 17, 2020

The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. Michael Tatonetti, Professional Pricing Society. Bake until done, sooo good—and easy. It’s asparagus season here. Thu 4/23 at 2 p.m. –

North Carolina 44

North Carolina Revenue Montana Content 44

MemberClicks

SEPTEMBER 27, 2024

Tiered Membership Levels Offer multiple membership levels with increasing benefits and pricing. Bundled Offerings Provide bundles that combine membership with other services at a reduced price. Book Clubs and Study Groups Organize book clubs or study groups where members can discuss industry-relevant books, articles, or case studies.

Organization 98

Organization Discount Certificate Case Study 98

Socious

NOVEMBER 3, 2016

It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. 3:30pm - Social Media is Broken. Description: The promise of social media has not been realized. Community is Your Duct Tape. Friday, Nov.

Sample 100

Sample Marketing Conference New York 100

Freestone

APRIL 11, 2024

Turn long content into short learning opportunities Repackage existing content on social media as quick video clips, or short pieces of content that can bring in a fresh audience. Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years.

Revenue 76

Revenue Content How To Social Media 76

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

Marketing 40

Marketing Social Media Case Study Price 40

Association Adviser

NOVEMBER 21, 2016

Oil well drilling is the main economic driver in Alberta, so members of the Alberta Chamber of Resources (ACR) were already significantly impacted by the worldwide drop in oil prices. Use online media to communicate more. Has your association been thinking about starting a new eNewsletter, video platform or social media page?

Case Study 60

Case Study Directory Cost Revenue 60

Event Industry News

MAY 17, 2019

These scams range from adverts on social media platforms asking people to transfer money for non-existent tickets to unauthorised websites selling tickets with vastly inflated prices and no guarantee of a ticket. Case study.

Social Media 40

Social Media Case Study Class Price 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Let"s Talk!

Social Media 40

Social Media System Price Survey 40

A2Z Events

JANUARY 7, 2025

Cost Barriers or Registration Issues: Another common reason for low attendance is an event that is priced too high or that the audience doesnt understand the value of, along with having issues with registration. You can even share data or case studies that show the results of previous events. billion people.

Strategy 52

Strategy Social Media Case Study Survey 52

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? News on Social Media and Membership Marketing. Case Study. (9). price testing. (5). Social Media. (5).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Discount Recruitment 40

Freestone

APRIL 11, 2024

Turn long content into short learning opportunities Repackage existing content on social media as quick video clips, or short pieces of content that can bring in a fresh audience. Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years.

Revenue 52

Revenue Content How To Social Media 52

The Hourglass Blog

DECEMBER 8, 2010

In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. Social Media. Innovation.

Cost 40

Cost Price millennials Social Media 40

Membership Marketing

OCTOBER 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization. Case Study. (9). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JULY 27, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Practical Uses of Social Media for Association Mar. Case Study. (9). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Case Study. (9). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle. Let"s Talk! Blog Archive.

Marketing 40

Marketing Price Survey Recruitment 40

Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Case Study. (9). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle. Let"s Talk! Blog Archive.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 27, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? The Correlation of Social Media Usage and Membersh. Case Study. (9). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Price Survey Analysis 40