Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. How Associations Implement AI-Based Personalization to Drive Revenue and Growth.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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JULY 24, 2020

Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era. Tue 7/28 at 3 p.m.

Montana 259

Montana Revenue Case Study Conference 259

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this case study. How to identify and implement non-dues revenue vehicles.

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Case Study Arizona Social Media Revenue 150

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SEPTEMBER 25, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. PIA Case Study, Rethinking Your Membership Plan. Learn how they approached membership recruitment, onboarding, engagement, retention, and renewal—the full membership lifecycle—to increase membership. 1 CAE credit.

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Case Study Montana Content Conference 285

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Innovation method. It means “jumping out of the system.”

Nashville 370

Nashville LMS North Carolina Recruitment 370

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. The future for event planners. Good question.

Montana 341

Montana Revenue Strategy Conference 341

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FEBRUARY 26, 2021

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Quick hits. More info/register.

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Recruitment Recruiting Project Technology 329

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APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 264

Revenue Price Denver Tools 264

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MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 281

Revenue Innovation Education Tools 281

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MARCH 11, 2016

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. How to Turn Your Webinars into Self-Paced, Revenue-Generating Courses . More info. (1

Raleigh 150

Raleigh Case Study Project Revenue 150

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NOVEMBER 1, 2024

Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Take away actionable strategies to boost sponsorship revenue and create lasting partnerships. More info/register. . 1 CAE credit. 1 CAE credit.

Revenue 258

Revenue Arlington Education Content 258

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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Next gen membership #2. 1 CAE credit. . –

Revenue 264

Revenue Certificate Tools Innovation 264

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OCTOBER 11, 2024

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. I don’t usually feature case studies but I’m making an exception for this one. Membership value. AI tool for events. Association media. Call-a-member month.

North Carolina 258

North Carolina Newsletter Email Marketing Revenue 258

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MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.

North Carolina 273

North Carolina Revenue Strategy Education 273

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OCTOBER 25, 2024

Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Or, Love Asheville From Afar by shopping at online stores or contributing to fundraising efforts in Asheville.

Arlington 252

Arlington Revenue Education Strategy 252

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MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Hear the panel share case studies, new ideas, and proven tactics for online audience engagement. Host: Fridays@4.

LMS 370

LMS Nashville Strategy Video 370

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.

LMS 264

LMS Revenue Content Certificate 264

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DECEMBER 11, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Explore best practices, tips, and even a few case studies on how to prepare for successful virtual and hybrid events. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Project Education Software Review 370

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. This will save time and money. Leverage the community.

How To 169

How To Case Study Cost Revenue 169

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DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Luke Burgis [A revealing one to ponder.] Tax reform threat. More info/register. More info/register (ASAE members only). More info/register. More info/register.

Content 213

Content Strategy Revenue Technology 213

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NOVEMBER 12, 2021

7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Tue 11/16 at 11 a.m. – CAE credits. . –

Recruitment 195

Recruitment Recruiting Survey Revenue 195

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

millennials 150

millennials Course Recruitment Recruiting 150

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JULY 21, 2017

Learn the key rules that should guide your mobile solution search; how to find solutions that are as flexible as you need them to be; how to identify mobile solutions that allow you to maximize revenue, engagement, or any other goal; and the common mistakes event managers make when searching for mobile solutions. Wed 7/26 at 8:30 a.m. –

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Las Vegas DC Mooc Nevada 231

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MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Growing Non-Dues Revenue in Times of Crisis & Beyond. More info/register. Tue 5/12 at 6 p.m.

North Carolina 221

North Carolina Montana Conference Revenue 221

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APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Measuring: Banner Ad Programs for Revenue & Insight.

LMS 150

LMS Recruitment Recruiting Innovation 150

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APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Measuring: Banner Ad Programs for Revenue & Insight.

LMS 150

LMS Recruitment Recruiting Innovation 150

YourMembership

JUNE 12, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done.

Revenue 150

Revenue Recruitment Recruiting Certificate 150

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JANUARY 10, 2020

Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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OCTOBER 4, 2024

This member-centric approach will allow your association to move from being a “nice to have” to becoming a vital partner in your members’ success, leading to increased recruitment and improved retention in the process. Hear success stories and case studies from an association that effectively retained student members.

NJ 258

NJ Email Marketing System Education 258

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.

Certificate 291

Certificate Price Tools Technology 291

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JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . – Hear tips to recruit and retain these generations.

Atlanta 195

Atlanta millennials Price Technology 195

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NOVEMBER 6, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. In the Low Touch Economy, revenue, engagement and growth are happening online. 1 CAE credit. More info/register. Host: Halmyre.

Learning Management System 285

Learning Management System Education Communications Case Study 285

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OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Host: Professionals for Association Revenue.

Revenue 195

Revenue Committee Technology Strategy 195

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SEPTEMBER 6, 2019

Many associations struggle to identify additional sources of revenue and content for their members. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. Technology for Recruiting Volunteers. 1 CMP credit. More info/register. Host: orgCommunity.

Chicago 37

Chicago LMS New York Content 37

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195