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As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB CaseStudy.
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Read the full story: MSCPA CaseStudy.
Then r eview bounce rate or visit length data to help you make a case for improving certain areas of your site. . Understand how well your email and socialmedia campaigns are doing by viewing your conversion data by campaign. Then drill down deeper to identify campaign success by channel, user geolocation, revenue, etc. .
Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. More info/register. Mon 4/13 at 1 p.m.
And must you add socialmedia to the mix? Read the rest at Avectra… Open Community CaseStudy – Empowering the Periphery. In a quest for revenue, the Times will erect a paywall on March 28. Readers will still have access to articles through search engines and socialmedia. What about print?
The side effects of this change are: A loss of traditional revenue generated by membership dues. Socialmedia/community. We recently published a casestudy featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this casestudy.
Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Discover 5 ways your business development team can incorporate simple AI practices to identify prospects, foster partnerships and drive revenue growth.
Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a casestudy on a successful event from start to finish. Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts.
Find out how to expand your association’s global footprint and grow your membership across borders, provide the right visibility for your sponsors and partners to hold your end of the deal, and wield virtual events technology and socialmedia to boost membership engagement. More info/register. Host: Socio. Tue 5/25 at 2 p.m.
Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Blue ocean strategy. To keep them at bay, find a new blue ocean.”
Learn how usability testing can help drive significantly improved user experiences based on casestudies and research. Hear how one association used inspiration from the retail industry to accelerate event registrations by 25% and drive over $72,000 in event revenue. Powerful SocialMedia Strategy. Host: Upability.
How Nonprofits Can Make Their Fundraising Campaigns More Social. Socialmedia channels can help you amplify the message of your fundraising campaigns. Hear about the latest trends in socialmedia marketing and how they affect nonprofits. Presenter: Tereza Litsa, SocialMedia Manager at Lightful.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. They also include tactics throughout the guide for improving the attractiveness and effectiveness of your online learning programs and portfolio. .
Tue 2/19 at 1 p.m.* – How to Use SocialMedia to Raise Money Online. Learn how to leverage your socialmedia accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the socialmedia landscape that nonprofits need to understand. More info/register.
9 SocialMedia Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Hosts: Hubb and TripBuilder Media.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. I don’t usually feature casestudies but I’m making an exception for this one. Association media. Membership value. AI tool for events. Call-a-member month.
Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.
Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. CaseStudy] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor socialmedia feeds + hashtags. Publish an event blog or newsletter.
– SocialMedia 201: Content Curation, Time Management and Audience Engagement. If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. Increase Engagement and Drive Revenue with Marketing Automation.
How do I balance mission/big vision and the practical things we need to do to keep the doors open (like make sure we have a positive revenue flow)? A positive revenue flow is a means to that end, but it is not the end in itself, which is one of the things that ostensibly distinguishes us from the for-profit sector.
What is their yearly revenue? Start by searching their site for testimonials, casestudies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their socialmedia accounts for constant updates, interactions, and events. How much do they spend?
Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Live CaseStudy: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees. Understand the best ways to leverage your socialmedia profiles and other free promotional channels.
Brainstorm ways to start planning for the uncertain future with casestudies and best practices from around the globe. If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. – Measuring: Using SocialMedia to Grow Membership.
Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. 10 Common Webinar Mistakes to Avoid Webinars have become one of the highest-performing channels, across every industry, to drive pipeline and revenue. 1 CAE credit.
This investment can produce great returns to retention and revenue.”. Learn how associations are using contextual engagement to improve member engagement and drive revenue. Understand the best ways to leverage your socialmedia profiles and other free promotional channels. Innovation method. CAE credits. 1 CAE credit.
Hear casestudies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of socialmedia fundraising. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.
Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.
Hear insights from new brain research and casestudies that show how changing the way you manage your consciousness and focus will improve how you design events. Find out how to optimize your email invitations, use videos to drive registration, more effectively leverage socialmedia, and build a long-term audience.
Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Unlike socialmedia platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Digital initiatives. Member mobile app.
Learn what the WHO and CDC are asking planners to do to keep attendees safe, how to decide to cancel and what to tell your attendees, how to manage the virtual experience from a production perspective, how to make money with digital events from a casestudy, and how to use event apps for online event engagement. 2 CMP credits.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike socialmedia, a mobile app serves as a centralized communication channel for your members. Member app. More info/register.
And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. Associations Diversity & Inclusion Leadership ASAE Foundation associations Associations Now boards of directors CEO diversity leadership Mark Athitakis socialmedia'
What percentage of your education revenue comes from selling professional development to nonmembers? A majority of Gen Xers and Boomers are also regular users of socialmedia and smartphones. Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. You might get some ideas for your association.
Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Host: Professionals for Association Revenue.
How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and socialmedia? How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and socialmedia? What is the perfect mix of web and mobile offerings?
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. If he had more resources, GACTE’s Gambill said his organization would like to focus more on socialmedia advertising. NDR wish list. ” Joint conferences and speed-dating.
From blog posts to casestudies, find out exactly what content marketers create for each stage of their content marketing funnel. Presenters: Michael Shonholz, Chief Revenue Officer, ARG. Don’t let the ghosts of the past haunt your future online education and non-dues revenue. Masooma Memon, Databox ). CAE credits.
Some quick hits before we get to the list of free webinars: Good advice: how to make your socialmedia feed more interesting. ( How to Use SocialMedia and Event Technology to Grow your Event Community. Explore the best socialmedia channels that resonate with your community. In a three-part series, rasa.io
Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. Consider sharing free or ungated content on your socialmedia platforms and within your association’s virtual community to reach the most people and build organizational awareness. .
Host: Guild Speakers: Blaise Grimes-Viort, Community Operations & SocialMedia Consultant, Is The Answer Richard Millington, Founder, FeverBee Venessa Paech, Director, Australian Community Managers Gregor Young, CEO, Guild Tue 4/18 at 11 a.m. Hear details from a casestudy organization that has turned this pattern around.
We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, socialmedia, blogs, and publications. We also leverage our socialmedia presence and reach to connect with external media.
Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.
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